# Picante Preference A spicy twist on alcohol satisfies consumer demand for exotic flavor. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 10, 2014, updated Jan 17, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/picante-preference ## Key Figures - Trend score: 2.1/10 - Evidence articles: 6 ## What is the Picante Preference trend? **Picante Preference:** Enhancing the drinking experience to be more multifaceted, brands and consumers are modifying beverages to highlight spicy flavors for an enhanced experience that satisfies a desire for exotic inspiration. Designed to be relaxing, but also exhilarating, the fiery flavor notes provide a sensory experience and marks a shift from traditional choices to consumers with more developed palates. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 3, 2013 to Jul 29, 2015 - Published: Jan 10, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Themes within the Picante Preference trend ### Spice-Infused Beverages Adding spicy flavors to traditional beverages creates a multifaceted sensory drinking experience that satisfies consumer demand for exotic flavors. ### Hybrid Flavors Fusing unusual flavors, such as espresso and jalapeno, creates unique twist on traditional favorites. ### Spice-Inspired Products Utilizing spicy ingredients, like Sriracha and root ginger, in unexpected products, like alcohol and juice, creates unique and daring taste experiences. ## What the Picante Preference trend means for industry ### For Food & Beverage Incorporating spicy and bold flavors into traditional products creates an alternative consumer experience of classic products. ### For Alcohol Adding unexpected spicy twists to classic alcoholic drinks creates a new wave of flavorful options for consumers to explore and experiment with. ### For Juice Using spicy ingredients, like root ginger, offers consumers new options in the non-alcoholic and thirst-quenching beverage market. ## Trend signals for Picante Preference Trend score 2.1 out of 10, from popularity 31%, activity 23%, freshness 8%. - Popularity: 31% - Activity: 23% - Freshness: 8% ## Examples of the Picante Preference trend 6 featured examples from Jun 3, 2013 to Jul 29, 2015. - [Fiery Hot Sauce Liqueurs](https://www.trendhunter.com/trends/uv-sriracha-vodka): Add a Kick of Flavor to Your Vodka Collection with UV Sriracha Vodka (Category: Lifestyle) Implication: The alcoholic beverage industry can capitalize on the trend of adding spicy flavors to beverages to create unique and innovative products that cater to consumers looking for bold… - [Refreshing Ginger Juices](https://www.trendhunter.com/trends/ginger-juice): This Spicy Drink is Made from Pressed Root Ginger Juice (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to capitalize on the trend towards organic-certified non-alcoholic beverages as well as the growing popularity of ginger-based a… - [Spicy Holiday-Themed Drinks](https://www.trendhunter.com/trends/jagermeister-spice): Jagermeister Spice Fuses Cinnamon with Vanilla (Category: Special) Implication: Companies within the alcoholic beverage industry can benefit from creating new and innovative flavored beverages. - [Spicy Fruit-Filled Cocktails](https://www.trendhunter.com/trends/margaritas): These Spicy Rhubarb Margaritas are Refreshing for Summer (Category: Lifestyle) Implication: By experimenting with combinations of sweet and spicy flavors, the beverage industry has an opportunity to attract consumers seeking a unique taste experience. - [Tongue-Blazing Alcohol Flavors](https://www.trendhunter.com/trends/jalapeno-tequila): Give Your Drink a Touch of Zest with This Spicy Jalapeno Tequila (Category: Lifestyle) Implication: Opportunity for companies in the alcohol industry to explore and capitalize on the growing demand for bold and spicy flavors in alcoholic beverages. - [Hybrid Coffee-Jalapeno Eggnogs](https://www.trendhunter.com/trends/christmas-drink): This Eggnog Recipe Adds a Spicy Twist to a Favorite Christmas (Category: Lifestyle) Implication: Opportunity for food and beverage companies to create innovative and adventurous products. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)