# Physical Appification Apps are enhanced with physical features to enhance sensory engagement. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 16, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/physical-appification ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the Physical Appification trend? **Physical Appification:** While online games and mobile apps offer consumers entertainment while on the go, a lack of physical engagement can often make the process less stimulating. Combining mobile technology with traditional methods of play, brands are creating products that interact with online apps, helping to enhance digital activities with added sensory features. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 4, 2015 to Jul 29, 2016 - Published: Apr 16, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Curation](https://www.trendhunter.com/megatrend/curation), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Physical Appification trend ### Physical appification With the rise of physical appification, brands are integrating mobile technology with traditional methods of play, creating products that help enhance digital activities with added sensory features. ### Tablet-based playtime Tablet-based playtime is a growing trend that allows children and adults to benefit from interactive and educational activities on the go, including augmented reality, stamp pad, coloring book and architectural exploration apps. ### Sensory-driven experiences Consumers are increasingly looking for sensory-driven experiences, such as the Krug Champagne App, which blends sound and music to enhance the taste of the champagne, providing disruptive innovation opportunities for brands in the food and beverage industry. ## What the Physical Appification trend means for industry ### For Toy industry With the rise of physical appification and tablet-based playtime, the toy industry can leverage these trends by creating toys that interact with online apps and offer new sensory experiences. ### For Education industry Tablet-based playtime and educational architecture apps present disruptive innovation opportunities for the education industry to integrate mobile technology into traditional learning methods and enhance the educational experience. ### For Food and beverage industry Sensory-driven experiences, such as the Krug Champagne App, provide disruptive innovation opportunities for the food and beverage industry to integrate sound, music and other sensory features to enhance the taste and enjoyment of their products. ## Trend signals for Physical Appification Trend score 4.5 out of 10, from popularity 71%, activity 57%, freshness 8%. - Popularity: 71% - Activity: 57% - Freshness: 8% ## Examples of the Physical Appification trend 6 featured examples from Feb 4, 2015 to Jul 29, 2016. - [Educational Architecture Apps](https://www.trendhunter.com/trends/educational-architecture): Tinybop Lets Children Explore Famous Buildings Using Cartoons (Category: Tech) Implication: The education technology industry can benefit from developing more interactive and engaging apps that make learning fun and enjoyable for children. - [Music-Pairing Bubbly Apps](https://www.trendhunter.com/trends/krug-champagne-app): The Krug Champagne App Uses Science to Appeal to the Senses (Category: Lifestyle) Implication: The food and beverage industry can explore incorporating sensory elements such as sound and music to enhance the overall dining experience and create a deeper connection with cons… - [Geotagged Storytelling Apps](https://www.trendhunter.com/trends/krumb-app): The Krumb App Lets You Leave Mobile Messages When Visiting a Place (Category: Tech) Implication: Disruptive innovation opportunity: Develop a new social media platform that integrates geolocation and temporary posts for enhanced user engagement and targeted advertising. - [Tablet-Based Coloring Books](https://www.trendhunter.com/trends/adult-coloring-book-app): This Adult Coloring Book App is Designed to Help Reduce Stress (Category: Tech) Implication: The publishing industry can benefit from incorporating digital coloring books into their product offerings. - [Augmented Toy Apps](https://www.trendhunter.com/trends/lego-x): LEGO X Adds a High-Tech Element to Building Block Play (Category: Life-Stages) Implication: The toy manufacturing industry can leverage LEGO X to create new and innovative products that combine physical and digital play. - [Tablet Stamping Blocks](https://www.trendhunter.com/trends/stamp-pad): The JouJou Cube Touch is a Modern, Mobile Stamp Pad (Category: Life-Stages) Implication: Toy manufacturers have the opportunity to develop and produce interactive educational toys like the JouJou Cube Touch to cater to the evolving needs of tech-savvy kids. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)