# Phygital Game Traditional board and card-trading games are enhanced with digital elements. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 20, 2022 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/phygital-game ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Phygital Game trend? **Phygital Game:** In order to better compete with online gaming, brands are releasing board and card-trading games that merge real-world and digital entertainment elements. Everything from connected game sets to NFT-based trading cards are bringing analog gaming into consumers' more contemporary preferences. ## The consumer insight behind the Phygital Game trend With much of consumers' day-to-day lives being based online, traditional forms of play are no longer as relevant. However, consumers' still crave the in-person engagement that more traditional recreational activities have to offer. Now, some consumers are turning to brands that are willing to offer them the experiential elements of the online world, with the more interactive elements of analog play. ## At a Glance - Evidence: 4 featured examples - Articles from: May 31, 2021 to Jul 9, 2022 - Published: Jul 20, 2022 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Phygital Game trend ### Phygital Gaming Brands releasing board and card-trading games that merge real-world and digital entertainment elements. ### Connected Board Games Growing number of connected board games as consumers seek to hone their skills and challenge friends or family from afar. ### NFT-based Cards and Games Introduction of blockchain technology to the world of trading cards and card games which creates new ways of authenticating collectibles. ## What the Phygital Game trend means for industry ### For Toy and Gaming Industry Traditional toys and board games are enhancing their offerings with new digital features and connected capabilities to meet consumer demand. ### For Blockchain Industry Continued innovation in the blockchain industry is leading to new ways of verifying authenticity, including within the collectible market with NFT-based assets. ### For Entertainment Industry Entertainment brands are continuing to push the boundaries of what is possible with cross-disciplinary offerings which merge elements of gaming, film and music. ## Workshop question How could your brand merge contemporary preferences with tradition? ## Trend signals for Phygital Game Trend score 4.0 out of 10, from popularity 52%, activity 54%, freshness 12%. - Popularity: 52% - Activity: 54% - Freshness: 12% ## Examples of the Phygital Game trend 4 featured examples from May 31, 2021 to Jul 9, 2022. - [Robot-Powered Board Games](https://www.trendhunter.com/trends/board-game-robot): The LudoTech 'OLEM' Board Game Robot is Packed with Pastimes (Category: Life-Stages) Implication: The traditional games industry has the opportunity to create new hybrid game experiences that incorporate robotics and other digital technologies. - [Phygital Trading Card Games](https://www.trendhunter.com/trends/cryptomages-trading-card-game): The CryptoMages Trading Card Game is Blockchain-Connected (Category: Life-Stages) Implication: Gaming companies can explore the potential of phygital games and integration with the Metaverse community. - [Phygital Trading Cards](https://www.trendhunter.com/trends/dc-hybrid-trading-cards): DC Hybrid Trading Cards Exist as NFTs and Physical Assets (Category: Tech) Implication: The collectibles industry can leverage the benefits of phygital assets, NFTs, and blockchain technology to create new markets and revenue streams. - [Connected Wooden Chess Sets](https://www.trendhunter.com/trends/digital-chess-set): The Chessnut 'AIR' Digital Chess Set is Feature-Rich (Category: Life-Stages) Implication: The board game industry has the potential to drive innovation by incorporating new technologies and online features, thereby broadening its appeal and reach among consumers. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Crafted Timepieces](https://www.trendhunter.com/protrends/crafted-timepieces) (Luxury) ## Trending in Life-Stages - [Mini Clog Collectibles](https://www.trendhunter.com/trends/cars-x-crocs-blind-box) - [Thoughtfully Designed Lunchboxes](https://www.trendhunter.com/trends/glacier-lunchbox) - [Larger-Format Brainteaser Games](https://www.trendhunter.com/trends/kanoodle-party) - [Historical Character Collectibles](https://www.trendhunter.com/trends/polly-pocket-x-american-girl) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)