# Photovertising Brands base interactive campaigns on customer photography. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 12, 2012, updated Jan 16, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/photovertising ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Photovertising trend? **Photovertising:** Interactive campaigns are on the rise and one way brands are engaging their customers is through photo-based campaigns. While photography contests are nothing new, in this era of social media and crowdsourcing, photo contests and campaigns can reach a whole new level of sophistication and interaction, in addition to augmenting awareness through social sharing. These campaigns take advantage of a modern consumer's desire to capture and share photos while also being relatively simple to launch and facilitate. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 27 to Dec 24, 2011 - Published: Jan 12, 2012 - Last updated: Jan 16, 2012 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Examples of the Photovertising trend 5 featured examples from Nov 27 to Dec 24, 2011. - [Photo-Personalizing Campaigns](https://www.trendhunter.com/trends/moschino-pic-me): Moschino 'Pic Me' App Eliminates Language Barriers (Category: Tech) Implication: Disruptive innovation opportunity: Integrate personalized photo campaigns into the marketing strategies of fashion retail brands to enhance brand awareness and engagement. - [Designer Photo-Sharing Initiatives](https://www.trendhunter.com/trends/marc-jacobs-marcfam): Marc Jacobs 'MarcFam' Campaign Wants Fans to Post Pictures (Category: Tech) Implication: The fashion industry can utilize user-generated content campaigns and social media influencer marketing to increase brand engagement and promote new products and collections. - [Automaker Photo Contests](https://www.trendhunter.com/trends/fiestagram-campaign): Win a Ford Fiesta by Entering the Fiestagram Campaign (Category: Autos) Implication: Automakers can capitalize on the success of the Fiestagram campaign by hosting their own photo contests to increase brand awareness and engage with potential customers. - [Photo-Liberating Campaigns](https://www.trendhunter.com/trends/kodak-free-mark): Kodak 'Free Mark' Campaign Aims to Set 1 Million Facebook Photos Free (Category: Tech) Implication: Opportunities to provide innovative and convenient printing options for social media users and develop creative marketing campaigns to boost brand value. - [Global Connection Showcases](https://www.trendhunter.com/trends/veuve-clicquot-wish-you-were-here): Veuve Clicquot 'Wish You Were Here' Campaign Shows Its World Presence (Category: Marketing) Implication: Luxury goods companies, like Veuve Clicquot, can leverage multimedia crowdsourcing and experiential marketing to enhance their brand image and engage with their affluent customer… ## Themes within the Photovertising trend ### Interactive Photo Contests Brands are using social media to create interactive photo contests to engage their customers in sophisticated ways that not only increase brand awareness, but also utilize the modern consumer's desire to capture and share photos. ### Global Showcases Companies are using multimedia platforms to create more interactive campaigns in order to showcase their global presence, with an emphasis on presenting the company's spirit and lifestyle. ### Photo-Personalizing Campaigns Fashion labels are creating apps that involve users personalizing their photos with branded Polaroid-style photo frames to eliminate language and geographical barriers by making the campaign more accessible for everyone. ## What the Photovertising trend means for industry ### For Fashion Industry The fashion industry is using interactive photo campaigns to increase their brand awareness by utilizing social media and personalized apps to engage their customers. ### For Automobile Industry The automobile industry is incorporating customers in their marketing campaigns by using interactive photo contests that engage their customers and utilize social media to increase brand awareness. ### For Luxury Goods Luxury goods companies, such as Veuve Clicquot, are using multimedia platforms to create engaging campaigns that showcase their global presence and emphasize present the brand's spirit and lifestyle. ## Trend signals for Photovertising Trend score 2.7 out of 10, from popularity 46%, activity 26%, freshness 8%. - Popularity: 46% - Activity: 26% - Freshness: 8% ## Recent trend clusters - [Borrowed Relevance](https://www.trendhunter.com/protrends/celebrity-menu-promotions) (Marketing) - [Untethered Range](https://www.trendhunter.com/protrends/cordless-floor-care) (Art & Design) - [Tier Diffusion](https://www.trendhunter.com/protrends/premium-parts-devices) (Tech) - [Shelf Supper](https://www.trendhunter.com/protrends/meal-assembly-products) (Lifestyle) ## Trending in Marketing - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Prebiotic Soda Cans](https://www.trendhunter.com/trends/prebiotic-soda-cans) - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) All articles: [Marketing](https://www.trendhunter.com/marketing)