# Philanthropic Emoji Charitable causes eliminate barriers to donation with easy emoji giving. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Nov 10, 2015 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/philanthropic-emoji ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Philanthropic Emoji trend? **Philanthropic Emoji:** In allowing consumers to use charity-related emojis, cause organizations can efficiently engage hard to reach demographics by offering an uncomplicated method of engagement that requires little time and effort. Given that barriers to donation may be assumed inaccessible, charitable causes eliminate many excuses in opening up emoji-activated giving and awareness channels. This progression also speaks to the effectiveness of gamification as an engagement tactic and the overall behavioral shift toward unobtrusive methods of communication. ## At a Glance - Evidence: 5 featured examples - Articles from: May 14, 2015 to Jul 25, 2016 - Published: Nov 10, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Philanthropic Emoji trend ### Gamification of Charitable Donations Charitable causes are using gamification techniques, such as emojis, to increase engagement with hard to reach demographics, removing barriers to donation and creating new opportunities for awareness and communication. ### Diversity in Emoji Representation Companies are campaigning for diversity in emoji representation, creating disruptive innovation opportunities within marketing campaigns and turning consumer pressure into action for more inclusive representation. ### Text Donations with Emojis Charity organizations are leveraging emojis for donations, introducing a new, easy-to-remember method of giving and creating opportunities for disruptors to improve mobile fundraising campaigns. ## What the Philanthropic Emoji trend means for industry ### For Charitable Organizations Charitable organizations can harness the power of emojis to engage with younger demographics, increase donations and create a new, easy method of giving. ### For Mobile Messaging Developers Mobile messaging developers can create new opportunities by utilizing emojis to engage users and encourage text donations, creating a new communication channel for fundraising. ### For Marketing Campaigns Marketing campaigns can leverage emoji trends to create innovative campaigns and increase brand awareness, capitalizing on the popularity of emojis among younger audiences. ## Workshop question What are some new ways that your brand can increase communication, as a way to eliminate barriers between you and your consumers? ## Trend signals for Philanthropic Emoji Trend score 3.0 out of 10, from popularity 52%, activity 28%, freshness 8%. - Popularity: 52% - Activity: 28% - Freshness: 8% ## Examples of the Philanthropic Emoji trend 5 featured examples from May 14, 2015 to Jul 25, 2016. - [Charitable Giraffe Emojis](https://www.trendhunter.com/trends/animal-extinction): 'Gretta Grace' is Raising Awareness for Animal Extinction with Emojis (Category: Social Good) Implication: Apparel companies can incorporate marketing tactics that support environmental causes to align with consumers’ sustainability values. - [Animal-Saving Emojis](https://www.trendhunter.com/trends/save-endangered-animals): WWF's Twitter Campaign to Save Endangered Animals Begins with a Retweet (Category: Social Good) Implication: The nonprofit industry can use emojis and other digital tools to engage audiences in exciting and unique ways and promote social impact. - [Refugee-Supporting Emojis](https://www.trendhunter.com/trends/refugee-emojis): The 'Refugee Emojis' Helps Users Donate to a Good Cause (Category: Tech) Implication: Mobile messaging developers are working to create new fundraising and awareness-raising opportunities through custom emojis and innovative messaging campaigns. - [Empowering Emoji Campaigns](https://www.trendhunter.com/trends/likeagirl-campaign): The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis (Category: Marketing) Implication: Developing new emoji standards and designing inclusive emoji sets. - [Arboreal Emoji Donations](https://www.trendhunter.com/trends/tree-planting-campaign): Vi Agroforestry's Tree Planting Campaign Accepts Tree Emoji Donations (Category: Eco) Implication: The non-profit sector can benefit from simplified donation processes that use mobile payments and text messages to receive donations, improving fundraising systems and making it e… ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)