# Philanthropic Edibles Partnerships between social good and food industries reap benefits. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 24, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/philanthropic-edibles ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Philanthropic Edibles trend? **Philanthropic Edibles:** Though seemingly unlikely, partnerships between the food and philanthropy industries allow consumers to contribute to a cause conveniently. Choosing to collaborate with a cause-driven organization also helps companies in the food industry seem more compassionate and ultimately, trustworthy. ## At a Glance - Evidence: 6 featured examples - Articles from: May 10, 2012 to May 26, 2015 - Published: Jun 24, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Philanthropic Edibles trend ### Philanthropy-Food Partnerships Collaborating with philanthropy organizations allows food companies to expand their brand and tap into compassionate consumers. ### Charitable Food Industry Campaigns Working with charities and non-profit organizations have generated increased positive public relations and consumer loyalty. ### Patriotic Fundraising Campaigns Partnerships using patriotic designs on items have successfully raised awareness and funds for the partner organization. ## What the Philanthropic Edibles trend means for industry ### For Food and Philanthropy Companies in the food and philanthropic industries can team up through partnerships to make convenient contributions to social causes. ### For Hospitality The hospitality industry can benefit from charitable campaigns to promote their brand and generate positive customer satisfaction. ### For Non-Profit These examples highlight the successful partnerships between non-profit organizations and for-profit companies to generate funds and social awareness. ## Trend signals for Philanthropic Edibles Trend score 4.0 out of 10, from popularity 67%, activity 46%, freshness 8%. - Popularity: 67% - Activity: 46% - Freshness: 8% ## Examples of the Philanthropic Edibles trend 6 featured examples from May 10, 2012 to May 26, 2015. - [Patriotic Beer Labels](https://www.trendhunter.com/trends/patriotic-labels): Red, White & Blue Budweiser Labels Aim to Protect National Parks (Category: Lifestyle) Implication: Opportunity for beverage companies to incorporate patriotic packaging and support charitable causes to engage consumers. - [Charitable Cartoon Cat Macarons](https://www.trendhunter.com/trends/hello-kitty-macarons): The Pierre Hermé Hello Kitty Macarons Benefit Make-A-Wish HK (Category: Lifestyle) Implication: Companies can partner with charities and create limited edition products to increase sales and support a cause. - [Collaborative Food Drives](https://www.trendhunter.com/trends/food-drive): The Stamp Out Hunger Drive Helps to End Hunger Across America (Category: Social Good) Implication: Food companies can develop community-led initiatives that integrate their brand into meaningful social change actions while contributing to social causes. - [Depression Awareness Bakeries](https://www.trendhunter.com/trends/gray-cake): The Depressed Cake Shop Sells Gray Cakes for Mental Health Charities (Category: World) Implication: The Depressed Cake Shop's success shows that bakeries could benefit from more socially conscious initiatives and community engagement. - [Cereal Box Charity Campaigns](https://www.trendhunter.com/trends/chine-for-change): Gucci and Kellogg's Collaborate on 'Chime for Change' Campaign (Category: Social Good) Implication: CPG brands can explore more ways to leverage their product packaging as an effective channel for cause-related marketing campaigns. - [Charitable Snack Packs](https://www.trendhunter.com/trends/lilly-pulitzer-animal-cracker): Lilly Pulitzer's Animal Cracker Designs for Charity (Category: Lifestyle) Implication: Fashion brands collaborating with charities to create exclusive products, tapping into the consumer demand for socially responsible fashion. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)