# pH-Enhancement Brands underscore the pH-balanced qualities of their foods and beverages. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 30, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/phenhancement ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the pH-Enhancement trend? **pH-Enhancement:** Food brands are aiming to target health-conscious consumers by creating items with ingredients that are pH-balanced or balancing. Highlighting such features caters to consumers interested in alkaline diets, underscoring the potential of brands expanding their offerings to cater to more niche consumer interests. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 13, 2017 to Jul 30, 2018 - Published: Jul 30, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the pH-Enhancement trend ### Alkaline Diet Trend Food and beverage brands are creating items with ingredients that are pH-balanced, catering to consumers interested in alkaline diets. ### CBD-Infused Beverages Trend Brands are infusing beverages with CBD, offering consumers a range of flavors that are derived from natural essential oils. ### Consumer Experience Trend Brands are creating fun experiences such as food tours and food trucks to reach out to millennial consumers. ## What the pH-Enhancement trend means for industry ### For Food and Beverage Industry Food and beverage brands can explore opportunities to include ingredients that cater to health-conscious consumers. ### For CBD and Cannabis Industry CBD-infused beverages offer consumers an alternative and potentially healthier way to consume CBD. ### For Marketing and Advertising Industry Brands can explore innovative ways to reach out to millennial consumers through experiential marketing and fun campaigns. ## Workshop question How could your brand better cater to niche consumer interests or needs within its area of expertise? ## Trend signals for pH-Enhancement Trend score 2.6 out of 10, from popularity 39%, activity 32%, freshness 8%. - Popularity: 39% - Activity: 32% - Freshness: 8% ## Examples of the pH-Enhancement trend 4 featured examples from Oct 13, 2017 to Jul 30, 2018. - [Coffee Fruit Beverages](https://www.trendhunter.com/trends/caskai): Caskai Sparkling Cascara Infusion is Made with Dried Coffee Cherry Husks (Category: Lifestyle) Implication: Caskai Sparkling Cascara Infusion adds to a growing market demand for innovative and healthier beverage options in the industry. - [Flavored Alkaline Water](https://www.trendhunter.com/trends/naturally-flavored-water): Flow Water's Naturally Flavored Water Comes in Refreshing New Varieties (Category: Lifestyle) Implication: The beverage industry has opportunities to innovate with naturally flavored and alkaline beverages. - [Herbal Enhanced Beverages](https://www.trendhunter.com/trends/enhanced-beverage): Right On Brands' Naturally Flavored Endo Water Features Bioavailable CBD (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate CBD and natural flavors into beverages to meet growing consumer demand. - [pH-Neutral Food Trucks](https://www.trendhunter.com/trends/summer-food-tour): Gaviscon's Summer Food Tour Promotes Heartburn Management (Category: Autos) Implication: The Gaviscon food truck tour and pH-Neutral menu present opportunities for the heartburn relief industry to expand its reach and engage with a younger consumer base. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)