# Pets Wellness Pet care takes cues from the wellness industry to attract health-conscious owners. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 23, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pets-wellness ## Key Figures - Trend score: 3.9/10 - Evidence articles: 9 ## What is the Pets Wellness trend? **Pets Wellness:** The popularity of the wellness industry has resulted in pet care brands taking inspiration from it with products that could benefit pets' overall health, but that aren't crucial. These include everything from hydration-boosters to anti-anxiety kits for pets. ## The consumer insight behind the Pets Wellness trend North American consumers' ongoing interest in "wellness" has been spurred by a renewed focus on mental health and wellbeing. Individuals in this space are drawn to products that promise lifestyle enhancements rather than just health, and are now drawn to the same for animals in their care. ## At a Glance - Evidence: 9 featured examples - Articles from: Aug 27, 2019 to Aug 9, 2022 - Published: Feb 23, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pets Wellness trend ### Wellness-Inspired Pet Products Pet care brands are taking inspiration from the wellness industry with practical, tailored products that promote pets' overall health and wellbeing, with opportunities for full-spectrum hemp extract, adaptogenic supplements, water enhancers, and condition-targeted supplements. ### Pet Insurance and Wellness Plans Pet insurance and wellness offerings are being expanded to provide pet owners with affordable coverage and high-quality care for their pets, with opportunities for incorporating medication, supplements, and food on company websites. ### Tech-Enabled Pet Products Pet products that are outfitted with the latest technology, such as camera monitors and vibration functionality, are being designed to alleviate stress and provide relaxation for pets during travel or in daily life. ## What the Pets Wellness trend means for industry ### For Pet Care Industry Businesses in the pet care industry can reference these trends to create innovative products and services that cater to health-conscious pet owners and their furry friends. ### For Wellness Industry The wellness industry can explore opportunities for expanding product lines to include pet-friendly products that promote overall health, wellness, and relaxation for pets. ### For Insurance Industry The insurance industry can leverage the expansion of pet insurance and wellness plans to offer affordable and comprehensive coverage to pet owners. ## Workshop question How is your brand taking cues from the wellness industry? ## Trend signals for Pets Wellness Trend score 3.9 out of 10, from popularity 51%, activity 54%, freshness 12%. - Popularity: 51% - Activity: 54% - Freshness: 12% ## Examples of the Pets Wellness trend 9 featured examples from Aug 27, 2019 to Aug 9, 2022. - [Massage Therapy Dog Beds](https://www.trendhunter.com/trends/dog-cloud-bed): The 'Dog Cloud Bed' Alleviates Discomfort for Older Dogs (Category: Lifestyle) Implication: In the pet care industry, there is a growing demand for products like the 'Dog Cloud Bed' that cater to pet health and comfort, presenting opportunities for innovative products th… - [Anxiety-Alleviating Pet Carriers](https://www.trendhunter.com/trends/air-cage): The Conceptual 'Air Cage' Keeps Pets Happy During Air Travel (Category: Lifestyle) Implication: Expanding the market for pet accessories specifically aimed at reducing pets' stress during travel. - [Dog-Friendly Water Supplements](https://www.trendhunter.com/trends/water-supplement-for-dogs): Wolf Spring Makes a Vitamin-Rich Water Supplement for Dogs (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Introducing new product lines of functional beverages and supplements to cater to the nutritional needs of pets. - [Condition-Targeted Dog Supplements](https://www.trendhunter.com/trends/brilliant-bites): Happy Go Healthy's Brilliant Bites Support Gut Health and More (Category: Lifestyle) Implication: Develop and market new, condition-specific pet supplement formulations for pet health and wellness. - [Pet-Friendly CBD Pens](https://www.trendhunter.com/trends/cbd-pen): The Hemp Extract Transdermal Gel Pen Provides Fast-Acting Relief (Category: Lifestyle) Implication: The pet care industry can explore disruptive innovation opportunities by incorporating customizable CBD solutions and pet-friendly transdermal CBD products into their offerings. - [Pet Wellness Plans](https://www.trendhunter.com/trends/chewy-1): Chewy Announces the Launch of Three Pet Wellness and Insurance Plans (Category: Lifestyle) Implication: Pet insurance companies who partner with retailers or expand their offerings beyond injury and illness coverage can increase market share and attract new business. - [Water-Soluble Hemp Supplements](https://www.trendhunter.com/trends/hemp-supplement): Heirloom Pet Products' Paws & Reflect Supports Bones and Joints (Category: Lifestyle) Implication: The pet industry can capitalize on the growing demand for water-soluble hemp supplements that support the health and well-being of animals. - [Dog-Friendly Water Enhancers](https://www.trendhunter.com/trends/nulo-water-enhancer): Nulo's Water Enhancers Boost Hydration and Enrich a Dog's Diet (Category: Lifestyle) Implication: The pet products industry can explore the development of water enhancers as a new product category to cater to pet owners' desire for enhanced hydration and nutrition options. - [Adaptogenic Dog Supplements](https://www.trendhunter.com/trends/stressed-out-dogs): Birdnip's Nootropic & Adaptogen Supplements Soothe Stressed-Out Dogs (Category: Lifestyle) Implication: There is an opportunity to develop more health supplements for pets that support optimal brain and body performance. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)