# Pet Refresher Pet owners look for simple and speedy solutions for keeping animal odors at bay. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Feb 22, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pet-refresher ## Key Figures - Trend score: 2.1/10 - Evidence articles: 5 ## What is the Pet Refresher trend? **Pet Refresher:** Innovative products tackling pet odor that don’t require bathing are increasingly being reached for by busy consumers. Often made using natural and organic ingredients, owners are enticed by malodor solutions that take care of their pets yet don’t take up too much time. As more apartment and condo dwellers are buying pets for smaller spaces, the increase in demand for pet malodor products demonstrates a shift towards simplicity when it comes to maintaining pet hygiene. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 22, 2017 - Published: Feb 22, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Themes within the Pet Refresher trend ### Natural and Organic Ingredients Pet owners are enticed by malodor solutions that take care of their pets yet don’t take up too much time and are made using natural and organic ingredients. ### Activated Charcoal Activated charcoal, a natural ingredient known for its absorption abilities that are not harmful to people or animals, is being used in cat litters and litter box deodorizers to neutralize smells. ### Aromatherapy Products Innovative products like Dr. Elsey's 'Urine Removal Program with Aromatherapy' are being designed to specifically address pet odors using aromatherapy. ## What the Pet Refresher trend means for industry ### For Pet Supplies Pet supply companies can incorporate natural and organic ingredients in their products to provide pet owners with solutions for maintaining pet hygiene. ### For Cleaning Products Activated charcoal can be incorporated in cleaning products to remove odor and provide a natural and non-harmful alternative. ### For Aromatherapy Market The use of aromatherapy in pet products can expand the aromatherapy market into a new category and provide pet owners another way to tackle common issues like pet odor. ## Workshop question What have you identified as the biggest pain point related to your brand? What would be a simple way to mollify the displeasure consumers feel about that point? ## Trend signals for Pet Refresher Trend score 2.1 out of 10, from popularity 26%, activity 28%, freshness 8%. - Popularity: 26% - Activity: 28% - Freshness: 8% ## Examples of the Pet Refresher trend 5 featured examples from Feb 22, 2017. - [Deodorizing Dog Wipes](https://www.trendhunter.com/trends/dog-wipes): Top Paw's Lemon Verbena Bergamont Wipes Cleanse and Scent a Pet's Coat (Category: Lifestyle) Implication: Opportunity for pet care companies to expand their product lines and offer convenient and effective deodorizing solutions. - [Aromatherapy Pet Products](https://www.trendhunter.com/trends/cat-odor): Dr. Elsey’s 'Urine Removal Program' Tackles Tough Cat Odors and Stains (Category: Lifestyle) Implication: In the pet care industry, there is potential for disruptive innovation by developing effective odor and stain removal solutions like Dr. - [Cat-Friendly Fragrance Mists](https://www.trendhunter.com/trends/fresh-cat): Basic Earth Essentials' 'Fresh Cat' Distillate Water Removes Odors (Category: Lifestyle) Implication: Incorporating all-natural pet odor removal products into the pet care industry. - [Organic Fur Fresheners](https://www.trendhunter.com/trends/fur-freshener): LoyalCanineCo's 'Wild One' Pet Mist Boasts Essential Oil Ingredients (Category: Lifestyle) Implication: The pet care industry can capitalize on the rising demand for organic and natural pet products, like LoyalCanineCo's fur freshener, by offering a wider range of sustainable and ec… - [Charcoal-Based Cat Litters](https://www.trendhunter.com/trends/box-deodorizer): This Litter Box Deodorizer Uses Natural Ingredients to Eliminate Smells (Category: Eco) Implication: The pet care industry can explore the use of activated charcoal and other natural ingredients in creating effective and eco-friendly deodorizing solutions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)