# Pet Oddity Animal owner wares are given obscure updates. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Sep 9, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pet-oddity ## Key Figures - Trend score: 4.9/10 - Evidence articles: 6 ## What is the Pet Oddity trend? **Pet Oddity:** Pet products for the home space are rejecting the typical while embracing unusual, standalone features. This matches up with a powerful call for goods and services that go well beyond basic elements. A preference for embellishment and excess ushers in a new niche of consumerism that, in contrast to times of economic downturn, isn't solely preoccupied with function. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 23, 2015 to Jun 1, 2016 - Published: Sep 9, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Pet Oddity trend ### Excess Emphasis A preference for embellishment and excess ushers in a new niche of consumerism. ### Pet Comfort Replication Human products being reproduced on smaller scale for pets to enjoy the same luxuries and elements of comfort. ### Smart Pet Gadgets The development and use of smart technology and gadgets to monitor and interact with pets remotely. ## What the Pet Oddity trend means for industry ### For Pet Products The pet product industry responds to consumer demand for excessive and luxurious pet products. ### For Smart Technology Companies from various industries adopting and integrating smart technology into their products and services for pets and owners. ### For Interior Design Interior designers look to incorporate and create pet-friendly designs and furniture into home spaces. ## Workshop question How could you delight your consumer by adding an unexpected but welcome feature? ## Trend signals for Pet Oddity Trend score 4.9 out of 10, from popularity 70%, activity 68%, freshness 8%. - Popularity: 70% - Activity: 68% - Freshness: 8% ## Examples of the Pet Oddity trend 6 featured examples from Mar 23, 2015 to Jun 1, 2016. - [Interactive Dog Bones](https://www.trendhunter.com/trends/dog-bone): The Gobone is Designed to Play with Pets When Its Owners are Away (Category: Lifestyle) Implication: The development of interactive dog bones like the GoBone reflects the growing market for pet technology, offering opportunities for companies to create innovative pet products tha… - [Canine Hammock Beds](https://www.trendhunter.com/trends/hammock-bed): The Howelpot Pet Hammock Offers a Lounging Rest Area for Dogs (Category: Special) Implication: The pet furniture and accessories industry can explore disruptive innovation opportunities through replicating human products on a smaller scale for pets. - [Floating Feline Beds](https://www.trendhunter.com/trends/cat-cave): AtelierSuburban's Suspended Cat Cave Gives Felines a Room with a View (Category: Art & Design) Implication: As pet ownership continues to increase, there is a growing demand for innovative and aesthetically pleasing pet furniture options. - [Treat-Dispensing Pet Cameras](https://www.trendhunter.com/trends/smart-pet-camera): This Smart Pet Camera Can Distribute Food When No One is Home (Category: Tech) Implication: Opportunity for pet care companies to develop and market smart pet cameras that enhance the well-being of pets and provide convenience for pet owners. - [Feline-Barricading Keyboard Covers](https://www.trendhunter.com/trends/keyboard-cover): The Nekopochi Prevents Your Cat from Lounging on the Keys (Category: Tech) Implication: Opportunity to create a range of innovative products targeting pet owners that address different needs and challenges, such as pet-friendly keyboard covers. - [Sinking Feline Abodes](https://www.trendhunter.com/trends/luxury-cat-bed): This Luxury Cat Bed Draws Inspiration From the Titanic (Category: Lifestyle) Implication: This industry can cater to the growing demand for unique and luxurious pet products, providing a wide range of innovative options for pet owners. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)