# Pet Kit Brands curate kits specific to pet care. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 16, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pet-kit ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Pet Kit trend? **Pet Kit:** Pet care has become a bigger priority for owners, and brands are now curating special kits that help consumers better take care of their cats or dogs. These include everything from first aid kits, to kits that help reduce anxiety in pets. ## The consumer insight behind the Pet Kit trend The growing popularity of pet care comes as a result of consumers spending more time at home, as well as more consumer knowledge (with the help of social media) about how to best care for animals. This shift has resulted in a growing demand for increasingly personalized and luxury items for pets. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 24, 2021 to Feb 22, 2022 - Published: Nov 16, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pet Kit trend ### Personalized Pet Care Pet care kits are becoming more personalized and specific as pet ownership increases. ### Disruptive Pet Communication Technologies Companies like FluentPet are developing new technologies to better help owners understand their pets. ### Luxury Pet Grooming Pet grooming brands are developing luxury pet care items that are akin to traditional human grooming products. ## What the Pet Kit trend means for industry ### For Pet Care The pet care industry is seeing increased demand for personalization and luxury products as a result of more consumer knowledge and increased pet ownership. ### For Tech The development of pet communication technologies represents a disruptive innovation in the tech industry. ### For Beauty As luxury pet grooming products become more popular, the beauty industry could potentially see growth in developing their own pet-focused lines. ## Workshop question How is your brand adapting to the growing popularity of pet care? ## Trend signals for Pet Kit Trend score 3.8 out of 10, from popularity 49%, activity 55%, freshness 11%. - Popularity: 49% - Activity: 55% - Freshness: 11% ## Examples of the Pet Kit trend 4 featured examples from Jun 24, 2021 to Feb 22, 2022. - [Pet Communication Kits](https://www.trendhunter.com/trends/fluentpet): FluentPet Teaches Pets to Express Themselves with Buttons (Category: Lifestyle) Implication: The pet care industry can take advantage of the rising demand for pet communication kits by incorporating this technology into their products and services. - [Pet-Focused First Aid Kits](https://www.trendhunter.com/trends/huggin-pawz-pet-first-aid-kit): The Huggin Pawz Pet First Aid Kit Contains 78 Supplies (Category: Lifestyle) Implication: The pet care industry can create and sell these pet first aid kits through their existing distribution channels such as pet stores and online marketplaces. - [Safe Celebration Pet Kits](https://www.trendhunter.com/trends/july-fourth-bundle): Tailored Pet's July Fourth Bundle Shares Calming Essentials for Dogs (Category: Lifestyle) Implication: Companies in the pet care industry can innovate by developing customized, stress-relieving solutions for pets during holidays. - [Pooch-Pampering Grooming Kits](https://www.trendhunter.com/trends/sniffle-likkit-inn-the-dog-house): Sniffle & Likkit Inn The Dog House Includes Four Products (Category: Marketing) Implication: As pet ownership increases and pets continue to be viewed as family members, the pet care industry can capitalize on the growing demand for high-quality grooming products that mak… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)