# Pet Excess Moving beyond functionality, owners turn to over-the-top pet products to show off. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Sep 2, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pet-excess ## Key Figures - Trend score: 4.9/10 - Evidence articles: 6 ## What is the Pet Excess trend? **Pet Excess:** Affluent pet owners are turning to over-the-top furniture and decor to show off their dedication to their pets. Inspired by products geared toward humans, this product design speaks to the increasingly blurred line between pet owners and parents. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 8, 2013 to Aug 30, 2014 - Published: Sep 2, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pet Excess trend ### Luxury Pet Products Pet owners are investing in luxury pet furniture as a way to show off their dedication to their pets and make their pets feel more at home, creating opportunities for expensive, high-quality pet products. ### Pet Furniture as Decor Pet furniture is becoming more integrated into home decor, creating opportunities for designers to create pet furniture that not only serves its intended purpose but also matches or complements existing decor. ### Functional Pet Furniture Pet furniture is being designed to serve multiple purposes, such as fold-out cots that save space, creating opportunities for designers to innovate and create furniture that is both practical and attractive. ## What the Pet Excess trend means for industry ### For Pet Industry Luxury pet furniture is part of a growing trend in the pet industry, where high-end products are being developed to meet the demands of affluent pet owners. ### For Furniture Industry Pet furniture is becoming more integrated into home decor, creating opportunities for designers in the furniture industry to create pieces that can serve dual purposes as both furniture and pet accessories. ### For Home Decor Industry Pet furniture is now, more than ever before, becoming a part of home decor, creating opportunities for designers in the home decor industry to create products that complement existing decor while still serving their intended purpose. ## Trend signals for Pet Excess Trend score 4.9 out of 10, from popularity 68%, activity 71%, freshness 8%. - Popularity: 68% - Activity: 71% - Freshness: 8% ## Examples of the Pet Excess trend 6 featured examples from Aug 8, 2013 to Aug 30, 2014. - [Extravagant Pet Furniture](https://www.trendhunter.com/trends/dogghaus-luxury-dog-beds): The Dogghaus Luxury Dog Beds are Made for Pampered Pets (Category: Art & Design) Implication: Pet retailers can tap into the trend of extravagant pet furniture by offering a wide selection of high-end pet beds and furniture to cater to the demand of pet owners. - [Extravagant Pet Furniture](https://www.trendhunter.com/trends/architect-pets): Architect Pets Creates Luxurious Furniture for Cats and Dogs (Category: Art & Design) Implication: Disruptive innovation opportunity: Incorporate high-quality faux fur blankets and premium materials into pet furniture, providing luxurious options for pet owners looking for exce… - [Feline Drinking Fountains](https://www.trendhunter.com/trends/feline-drinking-fountain): This Handmade Drinking Fountain is Perfect for Keeping Felines Hydrated (Category: Lifestyle) Implication: The pet accessories industry can capitalize on the demand for innovative products like feline drinking fountains. - [Sophisticated Pet Sofas](https://www.trendhunter.com/trends/library-dog-sofa): The Library Dog Sofa is a Gorgeous and Roomy Pet Bed (Category: Lifestyle) Implication: Leverage the growing demand for high-end pet furniture by expanding product lines to include sophisticated and well-designed pet sofas and beds. - [Art Deco Dog Homes](https://www.trendhunter.com/trends/pet-suite): Pamper Your Precious House Animal with the Pet Suite (Category: Lifestyle) Implication: Disruptive innovation opportunities exist in the pet accessories industry to develop upscale, stylish products for pets. - [Fold-Out Canine Cots](https://www.trendhunter.com/trends/pet-bed): This Pet Bed Features a Modern Design and Saves Space (Category: Lifestyle) Implication: Opportunities to cater to urban pet owners by designing pet supplies that are space-efficient and multi-functional. ## Recent trend clusters - [Shelf Heirlooms](https://www.trendhunter.com/protrends/display-worthy-packaging) (Art & Design) - [Mood Objects](https://www.trendhunter.com/protrends/portable-ambient-lamps) (Art & Design) - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Premium Robotic Cleaning Systems](https://www.trendhunter.com/trends/robotic-cleaning-system) - [Featherweight Dining Tables](https://www.trendhunter.com/trends/featherweight-dining-tables) All articles: [Art & Design](https://www.trendhunter.com/artdesign)