# Pescatarian Jerky The savory smoked jerky snack is offered with fish alternatives. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published Oct 20, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pescatarian-jerky ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Pescatarian Jerky trend? **Pescatarian Jerky:** Jerky snacks are often a savory option, often comprising of pork, beef, or chicken. To make the snack more accessible and favorable, companies in the snacking space develop fish-based jerky to appeal to consumers with dietary restrictions and those who value the variety of choice. ## The consumer insight behind the Pescatarian Jerky trend Consumers who have dietary restrictions have historically been limited when it comes to viable snacking options. However, in the information age, this minor struggle is amplified in online communities. As a result, more products that creatively side-step dietary restrictions are expected. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 27, 2020 to May 5, 2021 - Published: Oct 20, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pescatarian Jerky trend ### Fish-Based Jerky Snacks As consumers continue to look for healthier snack alternatives, companies in the snacking industry are developing fish-based jerky to cater to those with dietary restrictions and offer more variety. ### Asian Drinking Culture-Inspired Eateries Restaurants like Anju are looking to capitalize on the popularity of Korean soju bars by creating a space with a similar ambiance and serving up dishes that are unique to that culture. ### Sustainable and Gourmet Salmon Snacks Brands like The Pished Fish are creating high-quality salmon snacks that showcase the nutritional value and versatility of salmon in a way that appeals to the health-conscious consumer. ## What the Pescatarian Jerky trend means for industry ### For Snack Foods Companies in the snack industry have an opportunity to tap into the growing demand for healthier and more diverse snack options, such as fish-based jerky snacks. ### For Restaurant and Foodservice Entrepreneurs in the restaurant industry can look to the popularity of Asian drinking cultures and cuisine to create unique dining experiences that cater to this trend. ### For Sustainable Food Production As consumers become more health-conscious and environmentally-aware, the food industry has an opportunity to create sustainably-sourced and gourmet food products, such as the salmon snacks offered by The Pished Fish. ## Workshop question How can your brand cater to consumer restrictions? ## Trend signals for Pescatarian Jerky Trend score 3.1 out of 10, from popularity 54%, activity 30%, freshness 10%. - Popularity: 54% - Activity: 30% - Freshness: 10% ## Examples of the Pescatarian Jerky trend 5 featured examples from Apr 27, 2020 to May 5, 2021. - [Gourmet Smoked Salmon Snacks](https://www.trendhunter.com/trends/the-pished-fish): The Pished Fish's 'Gilltong' is a Tasty Jerky and Biltong Hybrid (Category: Marketing) Implication: Companies in the healthy snacks industry could develop innovative, healthy snacks infused with unique flavors and nutritional benefits. - [Packaged Dried Bonito Flakes](https://www.trendhunter.com/trends/yamaki-katsuobushi): This Yamaki Katsuobushi is Made from Premium Japanese Bonitos (Category: Lifestyle) Implication: Opportunity for food and seasoning manufacturers to incorporate premium dried bonito flakes into new product lines. - [Tuna Jerky Snacks](https://www.trendhunter.com/trends/tuna-jerky): Pescavore's Ahi Tuna Jerky Strips Share at Least 12 Grams of Protein (Category: Lifestyle) Implication: The snack industry can explore fish-based options and low-sodium jerky alternatives to cater to health-conscious consumers. - [Flavorful White Fish Jerky](https://www.trendhunter.com/trends/white-fish-jerky): OneForNeptune Offers Up Four Enriching Tastes of Its Product (Category: Lifestyle) Implication: The snack food industry can explore the production of sustainable and protein-rich snacks like OneForNeptune's white fish jerky to cater to health-conscious consumers. - [Soju Bar-Inspired Eateries](https://www.trendhunter.com/trends/anju): Anju Prepares to Open and Will Serve Korean-Influenced Dishes (Category: Lifestyle) Implication: Opportunities for entrepreneurs to invest in the growing demand for authentic Asian cuisine and set up specialty eateries like Korean soju bars-inspired restaurants and izakayas. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)