# Personified Mobile Taking a page from Siri, operating systems integrate more personable touches. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Oct 22, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/personified-mobile ## Key Figures - Trend score: 4.7/10 - Evidence articles: 7 ## What is the Personified Mobile trend? **Personified Mobile:** The popularity of Apple's Siri has inspired a proliferation of digital personal assistants in mobile operating systems and beyond. Though digital consumers appreciate artificial intelligence and the convenience of technology, a human element pushes the envelope further and positions technology as something of a personal assistant. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 20, 2014 to Mar 2, 2016 - Published: Oct 22, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Personified Mobile trend ### Personable Technology The rise of personable tech involves a human element that positions technology as personal assistants - a clear opportunity for integrating artificial intelligence with daily activities in a more engaging way. ### Intelligent Virtual Assistants Kasisto and Agent Q are examples of the emerging trend of AI-powered virtual personal assistants offering a more direct communication with companies, specific to helping with banking and shopping experiences. ### Advanced AI The development of advanced AI technology, like Hound and Cleo, offer smarter platforms that can respond to specific and complicated queries or help with personal finance in a more personalized way. ## What the Personified Mobile trend means for industry ### For Banking and Financial Services AI-powered virtual assistants can offer personalized banking experiences, like Kasisto's conversational banking. ### For Travel and Tourism Chat-based apps can offer personalized, travel-focused support like that from the Hyper Travel Agency. ### For Technology The advance of AI technology and intelligent virtual assistants create opportunities for entrepreneurs and businesses to bring more engaging technology experiences into people's daily lives. ## Workshop question What is a convenience your company can provide for consumers that no one else can? ## Trend signals for Personified Mobile Trend score 4.7 out of 10, from popularity 78%, activity 54%, freshness 8%. - Popularity: 78% - Activity: 54% - Freshness: 8% ## Examples of the Personified Mobile trend 7 featured examples from Jun 20, 2014 to Mar 2, 2016. - [Next-Generation Computing Platforms](https://www.trendhunter.com/trends/microsoft-windows-10): Microsoft Windows 10 Will Include a New and Modern Web Browser (Category: Tech) Implication: The advancements in Microsoft Windows 10 open up disruptive innovation opportunities in the operating systems industry by improving the bridge between desktop and mobile systems. - [Hitchhiking Robots](https://www.trendhunter.com/trends/hitchbot): The hitchBOT Robot Will Try to Hitchhike Across Canada This Summer (Category: Tech) Implication: The robotics industry can leverage this trend by developing highly intuitive and intelligent robots that can learn from their environment and interact with humans in new and innov… - [Banking Assistant Apps](https://www.trendhunter.com/trends/virtual-personal-assistant): The Kasisto Virtual Personal Assistant is Intelligent and Simple to Use (Category: Tech) Implication: Virtual personal assistants like Kasisto present an opportunity for banks to provide highly personalized and context-aware experiences for their customers, enhancing customer sati… - [Chat-Based Travel Apps](https://www.trendhunter.com/trends/hyper-travel): The New Hyper Travel Agency Gives Trip Booking a More Personal Touch (Category: Tech) Implication: The travel industry can leverage chat-based travel apps to enhance customer experience and retention. - [AI Money Managers](https://www.trendhunter.com/trends/ai-assistant): The Cleo App Consists of an AI Assistant for Matters of Personal Finance (Category: Tech) Implication: The FinTech industry can leverage AI technology to create innovative solutions for personal finance management and offer new value-added services. - [Virtual Shopping Assistants](https://www.trendhunter.com/trends/agent-q): Agent Q is a Text-Based Virtual Assistant That Helps You Shop Online (Category: Tech) Implication: Incorporating virtual shopping assistants to provide a personalized and convenient online shopping experience. - [Responsive Assistant Apps](https://www.trendhunter.com/trends/assistant-app): The Hound App Responds To Complicated Vocal Queries (Category: Tech) Implication: The automotive industry can benefit from integrated virtual assistants like Hound to enhance human-machine interaction and provide a more sophisticated in-car experience. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)