# Personified Marketing Brands utilize familiar life stages and nostalgia to personify products. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 11, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/personified-marketing ## Key Figures - Trend score: 3.5/10 - Evidence articles: 3 ## What is the Personified Marketing trend? **Personified Marketing:** While the concept of nostalgia is something that's constantly rehashed in marketing, brands are augmenting the practice by mixing it with a twist of reality to mark the passage of time to their advantage. A product that doesn't change holds nostalgia, but a product that grows with a consumer stays with them through various life stages and onto new generations to ensure continued patronage. ## At a Glance - Evidence: 3 featured examples - Articles from: Jan 26 to Feb 3, 2014 - Published: Feb 11, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Personified Marketing trend ### Nostalgia Marketing Brands are utilizing nostalgia and mix it with reality to mark the passage of time to their advantage. ### Comedic Advertising Comedic advertising is an effective form of marketing that leaves a memorable impact on the minds of consumers. ### Musical Advertising Musical advertising is an engaging form of marketing that appeals to the emotions of consumers. ## What the Personified Marketing trend means for industry ### For Consumer Goods Consumer goods companies can leverage nostalgia, comedy, and music-based advertising to create memorable campaigns. ### For Automotive Automotive companies can use creative and playful ads to showcase the features and capabilities of their cars. ### For Food and Beverage Food and beverage companies can incorporate humor and music into their advertising to create uniquely engaging campaigns. ## Trend signals for Personified Marketing Trend score 3.5 out of 10, from popularity 52%, activity 46%, freshness 8%. - Popularity: 52% - Activity: 46% - Freshness: 8% ## Examples of the Personified Marketing trend 3 featured examples from Jan 26 to Feb 3, 2014. - [Comical Puppet Excursions](https://www.trendhunter.com/trends/toyota-big-game-commerical): The Muppets Bring Terry Crews Along for a Game Day Road Trip with Toyota (Category: Autos) Implication: Produce movies that inspire viewers to embark on exciting road trips and adventures. - [Personified Candy Counselling Ads](https://www.trendhunter.com/trends/butterfinger-peanut-butter-cups): Butterfinger Peanut Butter Cups' Ad Unifies a Solid Couple (Category: Lifestyle) Implication: Incorporating creative advertising strategies in the confectionery industry can capture consumer attention and drive sales. - [Musical Condiment Commercials](https://www.trendhunter.com/trends/heinz-super-bowl): The 2014 Heinz Super Bowl Ad Will Make You Clap Along (Category: Lifestyle) Implication: Opportunity for food and beverage companies to create memorable and entertaining commercials that resonate with consumers. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)