# Personalizing Provocative Eccentric lingerie reflects a turn toward more individualized expression. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 6, 2014, updated Mar 27, 2014 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalizing-provocative ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Personalizing Provocative trend? **Personalizing Provocative:** With viral media and online culture resulting in more open and expressive methods of communication, modern consumers are becoming more comfortable with showcasing their own individuality. Offering an alternative to the traditionally sultry undergarments, eccentric lingerie allow individuals to showcase more of their personal tastes, demonstrating less focus on physical attributes and more attention on allowing consumers to indulge in their own distinctive personalities. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 28, 2012 to Nov 27, 2013 - Published: Mar 6, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Personalizing Provocative trend ### Individualized Expression Consumers are expressing their individual tastes and personalities through their clothing and undergarments rather than focusing on traditional sexy assets. ### Personalized Undergarments Undergarment makers are offering unique designs and custom prints to tailor undergarments to the individual consumer. ### Eco-Friendly Disposables 3D printing technology is creating eco-friendly and disposable undergarments with built-in sanitary pads for women. ## What the Personalizing Provocative trend means for industry ### For Fashion and Apparel By embracing individuality through design, apparel companies can disrupt traditional market expectations and provide a platform for consumers to express themselves. ### For 3D Printing Technology 3D-printed eco-friendly disposable undergarments offer an innovative and practical solution to women's hygiene-related needs. ### For Marketing and Advertising Marketing campaigns centered around uniquely designed or personally branded undergarments cater to the individual tastes and preferences of consumers. ## Trend signals for Personalizing Provocative Trend score 4.6 out of 10, from popularity 68%, activity 60%, freshness 8%. - Popularity: 68% - Activity: 60% - Freshness: 8% ## Examples of the Personalizing Provocative trend 5 featured examples from Nov 28, 2012 to Nov 27, 2013. - [Electrically Illuminated Lingerie](https://www.trendhunter.com/trends/lightup-bra): A Raver Girl Can Highlight Her Assets with a Light-Up Bra (Category: Fashion) Implication: Potential for established and emerging fashion brands to integrate light-up clothing and sustainable lighting technology into their collections. - [Printed One-Use Undergarments](https://www.trendhunter.com/trends/3d-printed-disposable-underwear): Always Have Clean Delicates with 3D-Printed Disposable Underwear (Category: Unique) Implication: Opportunity for disruptive innovation in the fashion industry by adopting 3D printing technology to create sustainable and disposable undergarments. - [Iconic British Figure Lingerie](https://www.trendhunter.com/trends/twisted-tee): Show Off Your Regal Bits with the Ladies Panties by Twisted Tee (Category: Pop Culture) Implication: Fashion industry can create a new line of personalized and humorous clothing items to cater to a wide range of consumers. - [Metallic Costume Lingerie](https://www.trendhunter.com/trends/burlesque-halloween): This Bra and Belt Set is Perfect for a Burlesque Halloween Outfit (Category: Special) Implication: Disruptive innovation opportunity: Explore new retail strategies, such as online marketplaces or subscription-based services, to offer a wide range of fashion products, including… - [Luck-Infused Underwear](https://www.trendhunter.com/trends/lucky-underwear): 'Lucky Looms' Brings You the Legitimate Luckiest Underwear in the World (Category: Fashion) Implication: Fashion and apparel companies could incorporate superstitions or luck-infused elements into their products to attract consumers. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)