# Personalizing Formal Formal attire receives a DIY approach to satiate a desire for originality. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 27, 2014, updated Apr 8, 2014 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalizing-formal ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Personalizing Formal trend? **Personalizing Formal:** Moving away from the traditional appeal of formal attire, consumers are turning to customized clothing accents to distinguish themselves from the normality of mainstream. Incorporating personal interests into formalwear and accessories allows consumers to add individuality to their overall appearance, combining the creativity of DIY techniques with the need for more visually eclectic methods of expression. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 30, 2012 to Nov 8, 2013 - Published: Feb 27, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Personalizing Formal trend ### DIY fashion The trend of DIY fashion is growing, with consumers seeking to customize their clothing to add their own style to mainstream fashion. ### Personalization Consumers are embracing personalization, seeking to incorporate their personal interests into their formalwear to add an individual touch. ### Upcycling Upcycling old or unused clothing items is a growing trend, offering a creative and sustainable way to turn them into unique clothing and accessories. ## What the Personalizing Formal trend means for industry ### For Fashion The fashion industry can use the trend of DIY fashion to offer consumers tools and inspiration to create their own unique styles. ### For Sustainability The trend of upcycling offers opportunities for businesses in the sustainability industry to provide consumers with resources and support to reduce their waste and environmental impact. ### For Personalization The trend of personalization represents an opportunity for the customization industry to provide consumers with tools and resources to create unique and custom products. ## Trend signals for Personalizing Formal Trend score 3.3 out of 10, from popularity 42%, activity 50%, freshness 8%. - Popularity: 42% - Activity: 50% - Freshness: 8% ## Examples of the Personalizing Formal trend 5 featured examples from Dec 30, 2012 to Nov 8, 2013. - [Multiple Material Blazers](https://www.trendhunter.com/trends/rock-mosaic-diy-leather-jacket): This 'Rock Mosaic' DIY Leather Jacket Infuses Two Fabrics Together (Category: Fashion) Implication: Opportunity to create innovative and customizable fashion pieces by experimenting with different materials and styles. - [Upcycled Necktie Bangles](https://www.trendhunter.com/trends/necktie-bangles): This Creative DIY Activity Turns Retro Ties into Brand New Bracelets (Category: Fashion) Implication: Fashion retailers can tap into the upcycling trend by incorporating repurposed clothing items and DIY fashion projects into their product offerings. - [Fringed Bow Tie Tutorials](https://www.trendhunter.com/trends/diy-bow-and-tassel-collar): The DIY Bow and Tassel Collar is a Mix of Boho and Chic Fashions (Category: Art & Design) Implication: Disruptive innovation opportunity lies in the development of customizable clothing lines that cater to individual customer preferences. - [DIY Delicate Paper Boutonnieres](https://www.trendhunter.com/trends/suit-accessories): These Paper Boutonniere Suit Accessories Simple and Stylish (Category: Fashion) Implication: The floral industry can capitalize on the trend of alternative floral arrangements, such as these paper boutonnieres, by exploring new materials and design techniques. - [Jeweled Jacket Accents](https://www.trendhunter.com/trends/jeweled-jacket-accents): Add Sparkly Features to any Ensemble with This DIY Crystal Coat Activity (Category: Art & Design) Implication: Fashion retailers can capitalize on the personalization trend by offering customizable clothing options with various embellishments. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)