# Personalized Supplies Parents are looking to limit the sharing of school supplies amid COVID-19. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Aug 25, 2020 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalized-supplies ## Key Figures - Trend score: 2.1/10 - Evidence articles: 4 ## What is the Personalized Supplies trend? **Personalized Supplies:** Amid the ongoing pandemic, the back-to-school season has a lot more considerations than previous years. Parents are looking for ways to limit sharing between peers, and are turning to brands that provide ways to lavel their children's school supplies to reduce their contact with others. ## The consumer insight behind the Personalized Supplies trend The COVID-19 pandemic has required a significant shift in the way everyday activities now take place. As consumers adapt to this "new normal," they are searching for ways to protect themselves and loved ones from contracting the virus. As things remain up in the air, consumers are looking to maintain control wherever possible while still trying to return to some semblance of pre-pandemic life. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 25, 2020 - Published: Aug 25, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, Europe ## Themes within the Personalized Supplies trend ### Limited Sharing Trend Parents and consumers are actively looking for ways to reduce sharing in the time of COVID-19, and personalized products are on the rise to help limit risk with shared supplies and items. ### Customization Trend Products that offer personalization for individuals are becoming increasingly popular in a world where people crave the ability to exert control and make an item their own. ### Cleanliness Trend As people become more concerned about cleanliness and sanitization, items that are easy to clean and disinfect are becoming more important, particularly in shared settings like schools. ## What the Personalized Supplies trend means for industry ### For Personalized Products Companies specializing in personalized products can capitalize on the demand for personalization and customization in everyday items like water bottles, pencil cases, and lunch boxes. ### For School Supplies and Accessories School supply and accessory retailers can benefit from the trend of limited sharing with products like labeled water bottles and pencil cases that help limit contact between individuals. ### For Cleaning Supplies and Services As cleanliness remains a top concern for many consumers, companies offering cleaning products and services can capitalize on the demand for products that are easy to sanitize, disinfect, and keep clean. ## Workshop question How can your brand support parents with safety measures during the "new normal?" ## Trend signals for Personalized Supplies Trend score 2.1 out of 10, from popularity 21%, activity 33%, freshness 9%. - Popularity: 21% - Activity: 33% - Freshness: 9% ## Examples of the Personalized Supplies trend 4 featured examples from Aug 25, 2020. - [Kid-Friendly Custom Water Bottles](https://www.trendhunter.com/trends/custom-water-bottle): These Vibrant Water Bottles Can Be Personalized with a Name (Category: Life-Stages) Implication: Opportunities for companies to create personalized water bottles for consumers in the consumer goods industry - [Personalized Embroidered Lunch Bags](https://www.trendhunter.com/trends/my-1st-year): My 1st Year Lets parents Personalize Lunch Boxes with Names (Category: Life-Stages) Implication: Disruptive innovation opportunity: Collaborate with technology companies to create an online platform that allows parents to design and personalize their own lunch boxes. - [Playful Personalized Pencil Cases](https://www.trendhunter.com/trends/bright-pencil-cases): These Bright Pencil Cases Offer Four Bright and Colorful Designs (Category: Life-Stages) Implication: Stationery companies can offer personalized pencil cases to meet the growing demand for customized school supplies. - [Sew-On Name Labels](https://www.trendhunter.com/trends/woven-sewon-name-tapes): The Woven Sew-on Name Tapes Ensure Your Child's School Supplies Aren't Shared (Category: Life-Stages) Implication: Incorporating personalized name labels in educational settings, such as schools and daycare centers, to help prevent the spread of germs and encourage organization. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)