# Personalized Sharing Brands release apps that allow for more intimate sharing between friends. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 1, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalized-sharing ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Personalized Sharing trend? **Personalized Sharing:** Brands are creating apps or functions within apps that allow for sharing more personal details or moments between friends. Things that people normally wouldn't involve others in--like meditation or investing--are being explored as ways to strengthen relationships. ## The consumer insight behind the Personalized Sharing trend With more anonymous or anonymous-seeming platforms for people to interact on, consumers have become accustomed to being more personal in the exchanges they have with others. These diminished formalities have resulted in a culture among Millennials and Gen Z where people are more willing to personal share information, moments and learn from one another, and turn to platforms that facilitate this process. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 23 to Sep 1, 2020 - Published: Sep 1, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Personalized Sharing trend ### Personalized Sharing Apps The trend of personalized sharing apps or functions within apps creates opportunities for brands to strengthen relationships and facilitate personal exchanges between friends. ### Social Group Investment Platforms Social group investment platforms like Voleo democratize and gamify investing for young professionals seeking peer support and financial literacy education. ### Collaborative Streaming Extensions Collaborative streaming extensions like 'Disney Plus Party' respond to consumers' desire for a more communal entertainment experience that can bring people together and create stronger connections. ### Athletic Socialization Apps Athletic socialization apps like 'Fitsquad' support the decentralized nature of working out and help users maintain a sense of social interaction at the same time. ## What the Personalized Sharing trend means for industry ### For Social Media Social media platforms and app developers can leverage the trend of personalized sharing and collaborative streaming to enhance user experiences and foster deeper connections. ### For Financial Services Financial services companies can tap into the trend of social investment platforms to broaden their customer base and improve financial literacy education. ### For Entertainment Entertainment companies can collaborate with streaming app developers to create communal streaming experiences that bring people together and enhance their enjoyment of content. ## Workshop question How is your brand fostering healthier relationships between customers? ## Trend signals for Personalized Sharing Trend score 3.7 out of 10, from popularity 55%, activity 46%, freshness 9%. - Popularity: 55% - Activity: 46% - Freshness: 9% ## Examples of the Personalized Sharing trend 4 featured examples from Jul 23 to Sep 1, 2020. - [Athletic Socialization Apps](https://www.trendhunter.com/trends/fitsquad-app): The 'Fitsquad' App Lets Friends Challenge One Another (Category: Lifestyle) Implication: Developing fitness apps with social features can revolutionize the way people workout and stay motivated. - [Meditative Friendship Apps](https://www.trendhunter.com/trends/headspace-minis): Headspace Minis Share Meditations to Do with a Friend Within Snapchat (Category: Life-Stages) Implication: Disruptive innovation opportunity: Building innovative mobile applications that combine social media functionalities with meditation and emotional support features. - [Investment Social Club Platforms](https://www.trendhunter.com/trends/voleo): Voleo Lets Friends Invest Together, Partner on Trades and More (Category: Business) Implication: Opportunity for FinTech companies to develop social club investing platforms and gamified investment tools. - [Communal Family Streaming Extensions](https://www.trendhunter.com/trends/disney-plus-party): 'Disney Plus Party' Lets User Watch Content When Apart (Category: Pop Culture) Implication: Streaming platforms can leverage the trend of communal family streaming extensions to enhance user experience and foster greater engagement. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)