# Personalized Purchase Retail takes a customized approach as big brands seek to maintain service. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 26, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalized-purchase ## Key Figures - Trend score: 5.4/10 - Evidence articles: 6 ## What is the Personalized Purchase trend? **Personalized Purchase:** While expanding on a global scale offers brands greater market exposure, maintaining a sense of intimacy during large-scale expansion can be challenging. Seeking to create a closer connection, brands are turning to in-store personalization tactics like facial recognition and custom engagement to create a more intimate shopping experience. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 17, 2013 to Jan 28, 2015 - Published: Jun 26, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Personalized Purchase trend ### In-Store Personalization Tactics Brands are turning to in-store personalization tactics like facial recognition and custom engagement to create a more intimate shopping experience. ### Virtual Reality Experiences at the Point of Sale The Heineken Virtual Draught display, as a point of sale display, is one of the more inventive, while Mirrus delivers the only solution for brands to create and control a personalized experience for their consumer that is uniquely superior. ### Customized Product Offerings The Fragrance Lab by Selfridges aims to help shoppers discover a personal scent, PieceMaker's 3D printing booth lets kids personalize small trinkets and Nutella allows customers to place personalized orders in-store. ## What the Personalized Purchase trend means for industry ### For Retail Industry The use of in-store personalization tactics, virtual reality experiences at the point of sale, and customized product offerings all represent disruptive innovation opportunities in the retail industry. ### For Consumer Goods Industry Consumer goods companies could take advantage of the technology used in the facial recognition snack machines, digital retail mirrors, and toy-creating kiosks to create unique and personalized experiences for their consumers. ### For Hospitality Industry The virtual reality experiences at the point of sale, such as Heineken's Virtual Draught Display, could be adapted to deliver immersive experiences that could be integrated into hotels and resorts, providing unique offerings for guests. ## Trend signals for Personalized Purchase Trend score 5.4 out of 10, from popularity 86%, activity 68%, freshness 8%. - Popularity: 86% - Activity: 68% - Freshness: 8% ## Examples of the Personalized Purchase trend 6 featured examples from Oct 17, 2013 to Jan 28, 2015. - [Personalized Spread Packaging](https://www.trendhunter.com/trends/nutella-jars): At Selfridges You Can Get Your Name Written on Nutella Jars (Category: Lifestyle) Implication: The food and beverage industry can benefit from offering personalized packaging options to increase customer engagement and product sales. - [Virtual Beer Pouring Stations](https://www.trendhunter.com/trends/virtual-draught): Heineken's Virtual Draught Display Lets Beer Drinkers Get Electronic (Category: Art & Design) Implication: Breweries can leverage virtual pouring technology to offer a unique customer experience and improve brand positioning. - [Facial Recognition Snack Machines](https://www.trendhunter.com/trends/facial-recognition-vending-machine): This Facial Recognition Vending Machine Personalizes Purchases (Category: Tech) Implication: Disruptive innovation opportunity: Implement facial recognition vending machines in retail stores to provide interactive and personalized shopping experiences. - [Personal Fragrance Finder Shops](https://www.trendhunter.com/trends/fragrance-lab): The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume (Category: Marketing) Implication: The trend of personalized fragrance shopping is redefining how retailers in the Beauty Industry are engaging with customers, and offering new opportunities for growth and differen… - [Digital Retail Mirrors](https://www.trendhunter.com/trends/digital-retail-mirror): The Mirrus Retail Mirror Supports Unparalelled Customer Interaction (Category: Business) Implication: The Digital Retail Mirror is a perfect fit for duty-free retail, attracting customers and providing product explanations without staff. - [Toy-Creating Kiosks](https://www.trendhunter.com/trends/3d-printing-booth): PieceMaker's 3D Printing Booth Dispenses Tiny Customized Toys (Category: Life-Stages) Implication: The toy industry can leverage 3D printing booths to offer customized and interactive toy experiences, attracting young consumers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)