# Hyper-Personalization Consumers seek ways to let their online individualities shine. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 28, 2011, updated Feb 1, 2011 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalized-profiles ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Hyper-Personalization trend? **Hyper-Personalization:** Despite the fact that social networking sites today offer more customization than ever before, many consumers are still growing restless with traditional profile pictures and layouts. Marketers are taking notice, offering methods of further profile personalization—everything from a “robot” avatar to a profile photo prank that allows a consumer to express their individuality to the fullest extent. ## At a Glance - Evidence: 6 featured examples - Articles from: May 26, 2010 to Jan 13, 2011 - Published: Jan 28, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Hyper-Personalization trend ### Hyper-Personalization Consumers seek ways to let their online individualities shine ### Social Media Glamorizing Spicing up Facebook profile pages ### Robot Avatar Apps Creating ultra-geeky profile pictures ## What the Hyper-Personalization trend means for industry ### For Social Media Social networks and online communities ### For Personal Branding Building and shaping personal identity online ### For Mobile Applications Developing mobile apps for user customization ## Trend signals for Hyper-Personalization Trend score 3.8 out of 10, from popularity 60%, activity 46%, freshness 8%. - Popularity: 60% - Activity: 46% - Freshness: 8% ## Examples of the Hyper-Personalization trend 6 featured examples from May 26, 2010 to Jan 13, 2011. - [Display Photo Pranks](https://www.trendhunter.com/trends/profile-picture-silhouettes): These Default Profile Picture Silhouettes are Hilariously Deceitful (Category: Pop Culture) Implication: Opportunity for disruptive innovation in the social media industry by incorporating new features and experiences related to profile pictures. - [Face-Infiltrated Profiles](https://www.trendhunter.com/trends/facebook-profile-picture-hack): The Facebook Profile Picture Hack Lets Your Photo Take Over (Category: Tech) Implication: Social media companies may invest more in developing tools that help users customize their profiles and express themselves in creative ways. - [Profile Pic Photoshoots](https://www.trendhunter.com/trends/profile-pic-photoshoot): Update Your Facebook Photo with Help from Noah Wolf (Category: Tech) Implication: Disruptive innovation opportunity: Utilizing technology and creative approaches to offer specialized profile pic photoshoots that cater to the burgeoning demand for visually appea… - [Social Media Glamorizing](https://www.trendhunter.com/trends/shockblast-layout): The Shockblast Layout Awesomizes Your Facebook Profile Page (Category: Social Media) Implication: Companies that own or operate social media platforms can capitalize on the trend towards increased profile customization by offering new tools and features to their users. - [Robot Avatar Apps](https://www.trendhunter.com/trends/lovebots-by-kit-robot): Lovebots by Kit Robot Gives You an Ultra-Geeky Profile Pic (Category: Tech) Implication: With the growing demand for personalized avatar creation apps, mobile app development companies can capitalize on creating user-friendly and innovative platforms to meet market ne… - [Personalized Social Media Profiles](https://www.trendhunter.com/trends/schweppes-facebook-application1): The Schweppes Facebook Application Makes Customization Easy (Category: Tech) Implication: The rise of personalized social media profiles creates new opportunities for social media platforms, marketers, and influencers to offer customized advertising, targeted content… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)