# Personalized Press Media platforms opt for custom, individually tailored features. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Jun 29, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalized-press ## Key Figures - Trend score: 3.4/10 - Evidence articles: 7 ## What is the Personalized Press trend? **Personalized Press:** Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 18, 2014 to Oct 4, 2016 - Published: Jun 29, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the Personalized Press trend ### Customized Media Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. ### Personalized News Aggregation There is an emergence of apps and platforms that create a more personalized news feed based on what is relevant to you and your interests. ### Custom Content Curation Companies like Flipboard and BBC+ are creating apps that allow users to select news categories of interest to streamline their news consumption. ## What the Personalized Press trend means for industry ### For Media Media companies can explore designing custom content that expands brand horizons while also meeting a demand for unique content. ### For Technology Developers can create new apps using smart technologies to personalize news aggregation and curation. ### For Publishing Publishers can invest in creating personalized versions of their publications, with PaperLater's reformatting service as an example. ## Workshop question How could your brand utilize personalization as a way to simplify the consumer experience? ## Trend signals for Personalized Press Trend score 3.4 out of 10, from popularity 62%, activity 34%, freshness 8%. - Popularity: 62% - Activity: 34% - Freshness: 8% ## Examples of the Personalized Press trend 7 featured examples from Jun 18, 2014 to Oct 4, 2016. - [Custom News Creation Tools](https://www.trendhunter.com/trends/criticl-app): The Criticl Platform Lets Users Create Their Own Journalistic Content (Category: Tech) Implication: Media and publishing industries can leverage citizen journalism platforms to incorporate alternative perspectives and unique reporting styles into their content, creating a more d… - [Curated Morning News Apps](https://www.trendhunter.com/trends/refinery29-this-am): The 'Refinery29 This AM' App Features Curated News Stories (Category: Tech) Implication: Media companies can disrupt the traditional news industry by developing curated morning news apps that provide a convenient and personalized news experience. - [Curated Digital Magazines](https://www.trendhunter.com/trends/ultravisual): Flipboard Bought Ultravisual to Improve the Digital Magazine Experience (Category: Tech) Implication: The enhanced content curation capabilities provided by Flipboard and Ultravisual will disrupt the digital publishing industry, enabling individuals and brands to create customized… - [Curated News Apps](https://www.trendhunter.com/trends/curated-news): ‘Nuzzel’ is a New App That Shows Users What Articles Their Friends are Reading (Category: Tech) Implication: Disruptive innovation opportunity: Integrating curated news apps with social media platforms to enhance the sharing and personalization capabilities. - [Curated News Apps](https://www.trendhunter.com/trends/curated-news-app): The News Republic App Draws Content From Over a Thousand Sources (Category: Tech) Implication: Curated news apps with AI-driven personalization and a diverse pool of sources offer a new approach to delivering news that could disrupt traditional news models. - [Personalized Printed Papers](https://www.trendhunter.com/trends/print-news): Startup PaperLater Reformats Online Articles Into Print News For You (Category: World) Implication: PaperLater's unique approach to curating content and delivering them to clients could be an innovation opportunity for the print media industry. - [Customizable News Apps](https://www.trendhunter.com/trends/bbc-news-app): The Latest BBC News App Helps You Access Curated News (Category: Tech) Implication: The media and broadcasting industry can embrace customizable news apps to cater to the interests and preferences of users, enabling more personalized news consumption experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)