# Personalized Prep Consumers seek to add customization to their cooking rituals. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 7, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalized-prep ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Personalized Prep trend? **Personalized Prep:** No longer content with merely consuming personalized forms of edible goods, consumers are now searching for ways to customize the actual process of cooking, baking and garnishing food items. This shift is illustrative of the ways in which the DIY/maker culture movement has spawned a greater desire for customization in both product and ritual. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 13, 2015 to Jul 6, 2016 - Published: May 7, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Personalized Prep trend ### DIY Cooking Consumers are seeking ways to customize the actual process of cooking, baking and garnishing food items. ### Customized Kits There is a growing trend of customized cooking kits that cater to individual skill levels and preferences. ### Foodie Creativity Consumers are looking for ways to express their creativity while also being health-conscious when it comes to cooking and baking. ## What the Personalized Prep trend means for industry ### For Food and Beverage The food and beverage industry can leverage this trend towards DIY cooking by offering customizable ingredients and kits. ### For Retail Retailers can offer customized cooking kits and journals to appeal to the growing millennial demographic that values creativity and health-consciousness. ### For DIY/Maker Culture The DIY/maker culture movement can tap into this trend of customized cooking by offering workshops and classes on making personalized cooking kits and journals. ## Workshop question Maker culture is based in the desire to leave one's own mark on the products they consumer; how can your brand help consumers who don't have the time to create items from the ground up enjoy the same satisfaction? ## Trend signals for Personalized Prep Trend score 4.6 out of 10, from popularity 69%, activity 60%, freshness 8%. - Popularity: 69% - Activity: 60% - Freshness: 8% ## Examples of the Personalized Prep trend 5 featured examples from Jan 13, 2015 to Jul 6, 2016. - [Occupational Cooking Instruments](https://www.trendhunter.com/trends/occupational-cooking-instrument): One Way Culinary Kits Cater to People of Different Skill Sets (Category: Art & Design) Implication: Capability for kitchenware manufacturers to tap into the market by producing occupation-themed cooking tools. - [Self-Portrait Cookie Cutters](https://www.trendhunter.com/trends/selfportrait): Copypastry Creates Biscuits Moulds Shaped as People's Faces (Category: Lifestyle) Implication: The baking industry can leverage the personalized baking trend by offering customized baking tools and accessories, such as personalized cookie cutters, to cater to individual pre… - [Customizable Cooking Journals](https://www.trendhunter.com/trends/cooking-journal): Project Cookbook Encourages People to Be Creative in the Kitchen (Category: Lifestyle) Implication: Opportunity for cookbook publishers to create customizable recipe journals to appeal to a broader consumer base and encourage recipe experimentation. - [Homemade Candy Kits](https://www.trendhunter.com/trends/diy-lollipop): A DIY Lollipop Set Helps Make Healthier Sweets for Halloween and Year-Round (Category: Life-Stages) Implication: The food and beverage industry can capitalize on the trend by producing DIY candy kits that cater to health-conscious consumers. - [Korean Condiment Kits](https://www.trendhunter.com/trends/kimchi-making-kit): This Kimchi Making Kit Lets Foodies Create The Asian Treat at Home (Category: Lifestyle) Implication: Food retailers can take advantage of the growing desire to cook global cuisine at home by stocking up and delivering more food kits like the kimchi making kit. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)