# Personalized Pie Dining concepts evolve to offer totally customizable pizza menus. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 22, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalized-pie ## Key Figures - Trend score: 3.9/10 - Evidence articles: 7 ## What is the Personalized Pie trend? **Personalized Pie:** As consumers search for personalization in all of their purchasing decisions, many are enticed by dining concepts that let guests create their own pizzas. Additionally, customizable pizza menus with mix and match options allows individuals to create an item that fits within their dietary restrictions. In addition to highlighting shifting consumer desires around the health and wellness movement, this progression speaks to the interest in experiences defined by one's personal tastes. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 18, 2015 to Jul 18, 2017 - Published: Mar 22, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Personalized Pie trend ### Customizable Menus As consumers search for personalization in their purchasing decisions, customizable menus and mix and match options allow them to create an item that fits within their dietary restrictions. ### Technological Advancement Technology is enabling the creation of more convenient, personalized food options like on-the-go customizable pizza kiosks and apps designed specifically with millennials in mind. ### Data-Driven Personalized Promotions Big data is being used to offer personalized social media promotions that are tailored to customer preferences to bring formerly loyal customers back into stores. ## What the Personalized Pie trend means for industry ### For Fast Food Customizable menus and technological advancement are disrupting the fast food industry by offering more personalized and convenient food options. ### For Restaurant Technology Disruptive innovation opportunities exist in the restaurant technology industry for the development of on-the-go customizable pizza kiosks and apps. ### For Food and Beverage Marketing Data-driven personalized promotions highlight an opportunity to leverage customer data to offer promotions tailored to their preferences, bringing formerly loyal customers back into stores. ## Workshop question How could you better connect with consumers' individual personal brands? ## Trend signals for Personalized Pie Trend score 3.9 out of 10, from popularity 56%, activity 53%, freshness 8%. - Popularity: 56% - Activity: 53% - Freshness: 8% ## Examples of the Personalized Pie trend 7 featured examples from Aug 18, 2015 to Jul 18, 2017. - [Personalized Pizza Bars](https://www.trendhunter.com/trends/blaze-pizza): Blaze Pizza Builds and Cooks Custom Fast-Fired Pizzas On the Spot (Category: Lifestyle) Implication: Introducing new tech processes for on-the-spot food creation, like Blaze Pizza's fast-fire ovens, to meet demand for fast food without sacrificing quality - [Millennial-Focused Pizza Apps](https://www.trendhunter.com/trends/pizza-huts-loyalty-app): Pizza Hut's Loyalty App Was Designed to Appeal to a Younger Market (Category: Marketing) Implication: The restaurant industry can adopt loyalty apps as a tool for engaging millennials and encouraging repeat business. - [Custom Fast Casual Pizza](https://www.trendhunter.com/trends/cucinova-urban-italian): Cucinova Urban Italian is Sbarro's New Fast Casual Dining Concept (Category: Lifestyle) Implication: The fast casual dining industry can take advantage of the trend by implementing customizable menus and providing innovative digital ordering platforms. - [Customizable Pizza Kiosks](https://www.trendhunter.com/trends/food-kiosk): NXT Pizza's Food Kiosk Lets Foodies Personalize Their Order (Category: Lifestyle) Implication: Customizable food kiosks offer a disruptive innovation opportunity in the fast food industry, allowing for personalized and convenient on-the-go meal solutions. - [Personalized Artisan Pizza Joints](https://www.trendhunter.com/trends/pieology): Alabama's Pieology Aims to Be a "Study in Custom Pizza" (Category: Lifestyle) Implication: Pieology's personalized artisan pizza concept has the potential to disrupt the fast food industry by providing high-quality, customizable options to consumers. - [Personalized Pizza Promotions](https://www.trendhunter.com/trends/papa-murphys): Papa Murphy's Latest Campaign Leveraged Big Data to Drive Sales (Category: Marketing) Implication: Opportunity to leverage big data and social media to enhance customer engagement and drive sales for restaurant chains. - [Nutritious Pizza Restaurants](https://www.trendhunter.com/trends/build-pizza): This Restaurant Allows Customers to Build Pizzas on Their Own (Category: Lifestyle) Implication: Other fast food restaurants can implement personalized, healthy options to attract health-conscious customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)