# Personalized Performance Consumers turn to customized solutions when it comes to health. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 13, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalized-performance ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Personalized Performance trend? **Personalized Performance:** Fitness culture has given rise to a new lifestyle: supplement culture. Merely working out and being active is not enough for the hyper health-conscious consumer, who desires to go "all in." Supplements, much like exercise regimes, lend themselves well to customization, and many consumers are investing in personalized programs to boost performance. This progression speaks to a desire to both control and customize all forms of health. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 2, 2015 to Aug 6, 2016 - Published: Jan 13, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Personalized Performance trend ### Personalized Supplements Consumers are increasingly investing in personalized supplement programs to boost performance and control all forms of health. ### Customized Beauty Supplement Routines Nutrition-based cosmetic dietary supplements are being personalized to a consumer's specific needs. ### 3D-Printed Supplements The ability to personalize supplements to better fit dietary needs is now possible with 3D-printing. ## What the Personalized Performance trend means for industry ### For Health and Fitness These personalized supplement routines and tools are part of the broader health and fitness industry and have the ability to disrupt it. ### For Technology Advances in 3D-print technology are creating new and innovative ways to create personalized products for consumers. ### For Beauty and Wellness Customized vitamins and supplements are now being produced under the guise of cosmetic dietary supplements. ## Workshop question What changes can you make to your business to give consumers more control over the products they purchase? ## Trend signals for Personalized Performance Trend score 2.7 out of 10, from popularity 42%, activity 33%, freshness 8%. - Popularity: 42% - Activity: 33% - Freshness: 8% ## Examples of the Personalized Performance trend 5 featured examples from Sep 2, 2015 to Aug 6, 2016. - [Customized Wellness Programs](https://www.trendhunter.com/trends/personalized-supplements): This Service Provides Personalized Supplements for Customers (Category: Lifestyle) Implication: This industry of personalized vitamins and supplements is disrupting the traditional mass-marketed industry. - [Custom Beauty Supplement Routines](https://www.trendhunter.com/trends/hum-nutrition): Hum Nutrition is a Line of Cosmetic Dietary Supplements (Category: Fashion) Implication: The beauty and wellness industry can explore opportunities in developing personalized beauty supplements that address specific skin and health concerns. - [3D-Printed Supplements](https://www.trendhunter.com/trends/3dprinted-nutritional-supplement): Multiply Labs Has Created a Customizable 3D-Printed Nutrional Supplement (Category: Lifestyle) Implication: The health and wellness industry can benefit from the personalized supplements trend by offering customized options to customers. - [Handmade Supplement Capsules](https://www.trendhunter.com/trends/supplement-capsule): These Customized Herbal Pills are Filled with Personalized Blends (Category: Lifestyle) Implication: Rise in DIY supplement creation creates opportunities for companies in the health and wellness industry to offer personalized and affordable options. - [Supplement Shopping Apps](https://www.trendhunter.com/trends/supplement-shopping): The iHerb App Creates Custom Home Pages for Consumer Convenience (Category: Eco) Implication: The e-commerce industry can benefit from developing personalized shopping apps that enhance the online shopping experience for consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)