# Personalized Passenger Travel-related brands curate personalized experiences for passengers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 1, 2018 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalized-passenger ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Personalized Passenger trend? **Personalized Passenger:** With travel and auto brands constantly seeking to enhance passengers' perceived comfort, these brands are offering personalized forms of entertainment for each customer. These designs allow brands to give the impression that they care for their customer, strengthening loyalty as a result. ## The consumer insight behind the Personalized Passenger trend Nearly every category and industry has been influenced by the increasing popularity of customized experiences. This has led to personalization becoming somewhat of a baseline expectation for consumers, and sees even the smallest brand interactions take on a more customized approach. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 26, 2016 to Sep 15, 2018 - Published: Nov 1, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Personalized Passenger trend ### Personalization The increasing popularity of customized experiences has made personalization a baseline expectation for consumers, and travel and auto brands are offering personalized forms of entertainment for each customer. ### Beacon Technology The use of beacon technology, or proximity solutions, is expanding beyond marketing and retail to enhance the customer experience for industries such as hospitality, aerospace, banking, financial institutions, and retail brands. ### Passenger-Targeting Technology Passenger-targeting technology is becoming popular in the auto and airline industry, with offerings like personalized audio systems and autonomous vehicles designed to offer amenities catering to individual passengers. ## What the Personalized Passenger trend means for industry ### For Entertainment Opportunities for disruptive innovation in entertainment include personalizing in-flight entertainment systems with VR headsets and passenger-targeting audio systems in cars. ### For Hospitality Beacon technology is expanding beyond the hospitality industry, but it still serves as an opportunity for innovation in personalized services within hotels and other accommodation providers. ### For Transportation Personalization has become an expectation in the transportation industry, leading to innovations like passenger-targeting technology in autonomous vehicles and personalized meal options in airline services. ## Workshop question How could your brand better incorporate personalization into its product or service? ## Trend signals for Personalized Passenger Trend score 4.7 out of 10, from popularity 73%, activity 60%, freshness 8%. - Popularity: 73% - Activity: 60% - Freshness: 8% ## Examples of the Personalized Passenger trend 5 featured examples from Feb 26, 2016 to Sep 15, 2018. - [Futuristically Sporty Family Vehicles](https://www.trendhunter.com/trends/nio-eve-vision): The Nio 'EVE Vision' Recognizes Different Passengers (Category: Autos) Implication: Opportunity for automakers to innovate and offer unique features in autonomous vehicles. - [Ultra-Luxurious In-Flight Services](https://www.trendhunter.com/trends/inflight-service): Cathay Pacific Will Offer Travelers Six Gourmet Meal Options (Category: Autos) Implication: Airlines can capitalize on the trend of ultra-luxurious in-flight services by offering gourmet meals, personalized experiences, and enhanced food presentation to attract and retai… - [VR Airplane Entertainment Systems](https://www.trendhunter.com/trends/inflight-entertainment-system): The Skylights Theater In-Flight Entertainment System is Savvy (Category: World) Implication: The Skylights Theater in-flight entertainment system could become a staple technology in the aviation industry. - [Beacon Technology Services](https://www.trendhunter.com/trends/conichiwa): Conichiwa Provides On-Demand Services for Many Different Industries (Category: Tech) Implication: Beacon technology is being implemented in the aerospace industry to provide on-demand inflight entertainment and enhance passenger experience. - [Passenger-Targeting Audio Systems](https://www.trendhunter.com/trends/car-audio-system): This Car Audio System Delivers Personalized Audio or Music (Category: Autos) Implication: The automotive industry can leverage personalized car audio systems to enhance the comfort and entertainment options for passengers, improving the overall driving experience. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)