# Personalized Package Brands provide customized product options for consumers to gift. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Dec 17, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalized-package ## Key Figures - Trend score: 3.7/10 - Evidence articles: 8 ## What is the Personalized Package trend? **Personalized Package:** Brands are introducing limited-edition product offerings that can be customized to create unique sentiments, successfully elevating fans to brand ambassadors in the process. Given the novelty factor of such items, these types of personalized products also serve as marketing opportunities in and of themselves. In addition to the relation to a desire for customization, this shift speaks to the modern fascination with brands as aspirational lifestyle pioneers. ## At a Glance - Evidence: 8 featured examples - Articles from: Nov 19, 2014 to Jul 18, 2017 - Published: Dec 17, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Personalized Package trend ### Customized Packaging Brands are introducing limited-edition, customized, or personalized product offerings that can create unique brand experiences and sentiment, serve as marketing opportunities, and elevate fans to brand ambassadors ### Personalized Brand Engagement Personalization trends in branding speak to the modern fascination with brands as a part of aspirational lifestyle, as they offer personalized messaging, experiences, and product recommendations based on the individual's needs and preferences ### User-Generated Customization More brands are leveraging user-generated content and crowdsourcing to offer customization opportunities for the individual, such as creating personalized candy messages, photo prints, and color schemes for their order ## What the Personalized Package trend means for industry ### For Food & Beverage Personalization trends in food and beverage offer brands opportunities to create unique customer experiences, drive loyalty, and boost sales ### For Retail Retailers can leverage customization and personalization trends to differentiate their brands, create more engaging and interactive shopping experiences, and build customer loyalty ### For Marketing & Advertising Customization and personalization trends in marketing and advertising can help brands create more effective campaigns, enhance customer engagement and satisfaction, and capture more consumer data for future use ## Workshop question What are some ways for your brand to deliver a more personalized customer experience? ## Trend signals for Personalized Package Trend score 3.7 out of 10, from popularity 52%, activity 50%, freshness 8%. - Popularity: 52% - Activity: 50% - Freshness: 8% ## Examples of the Personalized Package trend 8 featured examples from Nov 19, 2014 to Jul 18, 2017. - [Personalized Spread Packaging](https://www.trendhunter.com/trends/nutella-jars): At Selfridges You Can Get Your Name Written on Nutella Jars (Category: Lifestyle) Implication: The food and beverage industry can benefit from offering personalized packaging options to increase customer engagement and product sales. - [Custom Candy Contests](https://www.trendhunter.com/trends/personalized-kitkat): This Contest Lets Fans Win a Personalized KitKat with Their Picture on It (Category: Marketing) Implication: Create unique and personalized food products or packaging to increase customer engagement and brand loyalty. - [Personalized Clay Tubs](https://www.trendhunter.com/trends/custom-product): John Lewis and Play-Doh are Now Offering Custom Product Packaging (Category: Life-Stages) Implication: The toy retail industry can leverage the trend of personalized product packaging to enhance customer experience and drive sales during special occasions like anniversaries and hol… - [Customized Candy Confections](https://www.trendhunter.com/trends/customized-candy): The My M&Ms; Service Offers Personalized Treats for Any Occasion (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop a 3D printing technology for making custom-shaped candies, opening up new possibilities for personalized confectionery products. - [Festively Personalized Spreads](https://www.trendhunter.com/trends/personalized-product): Marmite's Pop-Up Creates Personalized Product Jars for the Holidays (Category: Marketing) Implication: The food and beverage industry can explore personalized product offerings to enhance consumer engagement and differentiate themselves in the market. - [Customized Can Campaigns](https://www.trendhunter.com/trends/get-well-soup): The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones (Category: Lifestyle) Implication: Food and beverage companies can use customized packaging and experiential marketing to create buzz and associations between their brand and their products. - [Personalized Juice Bottle Branding](https://www.trendhunter.com/trends/personalized-juice): This Company is Branding Its Juice Bottles with Selfies (Category: Marketing) Implication: Other companies in the beverage industry can adopt personalized packaging to differentiate their products and create stronger customer loyalty. - [Selfie-Adorned Pancakes](https://www.trendhunter.com/trends/selfie-express): The Pancake Selfie Express Lets Consumers Eat Their Own Images (Category: Lifestyle) Implication: The hospitality industry can leverage the trend of personalized food by incorporating innovative dining experiences that allow guests to customize their meals. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)