# Personalized Hotline Hotlines become increasingly niche in the support services they provide. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 18, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalized-hotline ## Key Figures - Trend score: 1.9/10 - Evidence articles: 6 ## What is the Personalized Hotline trend? **Personalized Hotline:** Hotlines are no longer restricted to functions like supporting people's mental health. Instead, they are becoming much more specific in the support they offer–with everything from sleep-inducing services to ones that aid refugees who are crossing the Mediterranean. ## The consumer insight behind the Personalized Hotline trend In the contemporary world, consumers are facing various negative physical and psychological issues that vary in intensity. Many turn to digital technology and streamlined communication tools for solutions. Given the accessibility to such platforms, consumers motivate demand for hyper-targeted and curated services that cater to their specific issues. As a result, individuals feel better supported and as part of a community connected through shared experiences. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 29, 2017 to May 1, 2019 - Published: Oct 18, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Personalized Hotline trend ### Hyper-targeted Hotlines Companies are becoming more specific with the support they offer by establishing hyper-targeted hotlines. ### Interactive Hotlines Businesses are incorporating audience participation through an interactive hotline component. ### Plant-Based Hotlines As plant-based eating grows in popularity, hotline services are being established to support those who want to reduce the amount of meat they consume. ## What the Personalized Hotline trend means for industry ### For Health and Wellness Hyper-targeted and curated support service hotlines are making waves and becoming the norm in the health and wellness industry. ### For Fashion The fashion industry is incorporating interactive and exclusive hotlines as part of new experiences to boost audience engagement. ### For Food Plant-based eating hotlines are springing up as consumers seek to reduce their meat consumption, creating opportunities in the food industry. ## Workshop question Brainstorm a hotline service that your brand could offer its customers. ## Trend signals for Personalized Hotline Trend score 1.9 out of 10, from popularity 26%, activity 24%, freshness 8%. - Popularity: 26% - Activity: 24% - Freshness: 8% ## Examples of the Personalized Hotline trend 6 featured examples from Mar 29, 2017 to May 1, 2019. - [Exclusive Streetwear Hotlines](https://www.trendhunter.com/trends/exclusive-streetwear): Fall Risk's Debut Collection Can Only Be Purchased By Phone (Category: Marketing) Implication: Fashion brands utilizing exclusive streetwear experiences and limited collection drops to create buzz and increase demand. - [High Fashion Hotlines](https://www.trendhunter.com/trends/fashion-hotline): The Balenciaga 2018 Runway Show Featured an Interactive Phone Line Component (Category: Luxury) Implication: The Balenciaga runway show highlights the potential for integrating technology and audience participation in the fashion industry, creating opportunities for disruptive innovation. - [Plant-Based Eating Hotlines](https://www.trendhunter.com/trends/quit-meat): Simple Feast's 'Quit Meat Helpline' Offers Resources and Support (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop innovative plant-based meal kits that appeal to a wide range of consumers and offer convenient, healthy, and sustainable options. - [Sleep-Inducing Hotlines](https://www.trendhunter.com/trends/hotline-to-call): Casper Created a Hotline to Call When You Want to Be Put to Sleep (Category: Marketing) Implication: Casper's sleep-inducing hotline highlights the opportunity for businesses in the sleep industry to offer unique products and services like sleep coaching and therapy. - [Youth-Targeted Cancer Campaigns](https://www.trendhunter.com/trends/rethink-breast-cancer-campaign): The Rethink Breast Cancer Campaign Takes a More Modern Approach (Category: Lifestyle) Implication: Creative agencies can leverage humor and innovative technologies to create impactful campaigns for public health organizations. - [Raging Rant Hotlines](https://www.trendhunter.com/trends/for-a-bad-time-call): The 'For a Bad Time Call...' Project Gives Women a Space to Blow Off Steam (Category: Pop Culture) Implication: The success of For a Bad Time Call... ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)