# Personalized Fatherhood Dads seek to maintain their individuality with unique, personalized goods. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 9, 2018 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalized-fatherhood ## Key Figures - Trend score: 4.5/10 - Evidence articles: 7 ## What is the Personalized Fatherhood trend? **Personalized Fatherhood:** While parenthood often requires a sacrifice of a certain type of lifestyle, modern parents are pushing towards instilling a greater balance, where DIY projects and personalized products help maintain a sense of individuality. From customized grooming kits to eccentric outfit designs, these examples highlight the growing need for parents to preserve their own lifestyle and habits amid caring for their own kids. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 26, 2016 to Jun 5, 2018 - Published: Feb 9, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Personalized Fatherhood trend ### Personalization Consumers are seeking personalized products that allow them to express their individuality and uniqueness in items such as grooming tools, whiskies, and clothing. ### Matching Matching father-son clothing and pet accessories provide sentimental value and strengthen the bond between dads and their family members. ### Subscription boxes Customized subscription boxes offer a convenient way for busy professionals to stay current and stylish, while also creating a personal and interactive stylist-consumer relationship. ## What the Personalized Fatherhood trend means for industry ### For Personalized Products Companies can capitalize on the growing trend of personalization in various industries, such as grooming, fashion, and food and beverage, by offering customizable options that cater to consumers' individual preferences and tastes. ### For Family Bonding Brands can tap into the emotional connection between parents and children by offering matching clothing and pet accessories that promote family bonding and create lasting memories. ### For Subscription Services Businesses can provide personalized subscription services that offer curated products, expert styling advice, and convenient delivery options to meet the needs of busy professionals in the fashion, beauty, and lifestyle industries. ## Workshop question In what way can your brand better support your consumers and their lifestyle goals? ## Trend signals for Personalized Fatherhood Trend score 4.5 out of 10, from popularity 63%, activity 64%, freshness 8%. - Popularity: 63% - Activity: 64% - Freshness: 8% ## Examples of the Personalized Fatherhood trend 7 featured examples from Jan 26, 2016 to Jun 5, 2018. - [Pet-Matching Hawaiian Shirts](https://www.trendhunter.com/trends/shirts-for-dogs): These Hawaiian Tops Can Be Worn with Matching Shirts for Dogs (Category: Lifestyle) Implication: Pet clothing companies can benefit from creating and promoting matching options for both pets and their owners. - [DIY Accessory Collections](https://www.trendhunter.com/trends/gift-ideas-for-men): Wild & Wolf Created a Range of Gift Ideas for Men with Stanley Tools (Category: Art & Design) Implication: Gift and specialty retail stores can capitalize on the demand for giftable DIY collections by curating a wide range of unique gift ideas for men. - [Ultra-Modern Grooming Tools](https://www.trendhunter.com/trends/grooming-tool): The 'Beast' Grooming Tool Kit Handles All the Essentials for Guys (Category: Fashion) Implication: The market for men's grooming products within the personal care industry is expanding, creating opportunities for companies to introduce innovative grooming tools. - [Personalized Whisky Labels](https://www.trendhunter.com/trends/the-glenlivet): The Glenlivet Scotch is Offering Personalized Labels for Father's Day (Category: Art & Design) Implication: Whisky distilleries can leverage personalized label offerings to enhance customer satisfaction and brand loyalty. - [Polished Customized Subscription Boxes](https://www.trendhunter.com/trends/customized-subscription): The Bombfell Box is Personalized & Hand-Picked by a Stylist (Category: Fashion) Implication: The fashion industry can leverage customized subscription boxes to deliver curated and personalized shopping experiences, fostering customer loyalty. - [Father-Son Matching Jeans](https://www.trendhunter.com/trends/matching-jeans): This Company Provides Identical Jeans for Fathers and Their Sons (Category: Fashion) Implication: The custom clothing industry can tap into the demand for matching clothing for family members to provide personalized and unique options. - [Personalized 3D-Printed Shavers](https://www.trendhunter.com/trends/electric-shavers): Philips is Now Helping Consumers Make Their Own Electric Shavers (Category: Marketing) Implication: The grooming and personal care industry can benefit from the trend of personalized 3D printing to offer customized products to consumers, such as 3D-printed razors, combs, and bru… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)