# Personalized Detection Portable devices allow for the enhanced detection of polluted areas. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 9, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalized-detection ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Personalized Detection trend? **Personalized Detection:** Personal pollution-detection devices are allowing consumers to make informed decisions on areas to avoid for health purposes, or improve in terms of reducing their pollution-related impact. These devices create a greater sense of purpose for consumers who are more motivated to change negative habits when faced with the consequences in a more visceral, impactful way. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 8, 2017 to May 9, 2018 - Published: May 9, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Personalized Detection trend ### Personal Pollution-Detection Devices Trend of specialized, personal devices that inform consumers about polluted areas. ### Community Monitoring and Crowdsourcing Pollution Data Trend of community tracking and collecting real-time pollution data for analysis. ### Pollution-Tracking Apps Trend of mobile apps informing consumers of the air quality in their city based on live pollution data. ## What the Personalized Detection trend means for industry ### For Environmental Technology Industry Companies can develop specialized devices and build applications that detect and track air pollution in real-time. ### For Health and Wellness Industry Companies can create products to help users breathe clean air and monitor air quality to improve overall health. ### For Education Industry Companies can create innovative tools and resources that can teach children and adults about the effects of air pollution and how to lead a more sustainable life. ## Workshop question How could your brand create a personalized way for consumers to connect with what it's selling? ## Trend signals for Personalized Detection Trend score 3.5 out of 10, from popularity 57%, activity 41%, freshness 8%. - Popularity: 57% - Activity: 41% - Freshness: 8% ## Examples of the Personalized Detection trend 4 featured examples from Aug 8, 2017 to May 9, 2018. - [Communal Pollution Trackers](https://www.trendhunter.com/trends/flow-smart): Flow Smart Air Quality Tracker Helps Communities Live Healthier Lives (Category: Tech) Implication: The Flow Smart Air Quality Tracker represents an opportunity for healthcare technology companies to develop innovative solutions for personalized air pollution monitoring and mana… - [Child-Friendly Pollution Detectors](https://www.trendhunter.com/trends/urban-canaries): 'Urban Canaries' Teach Kids About the Dangers of Unclean Air (Category: Life-Stages) Implication: Opportunity for companies in the environmental monitoring industry to develop child-friendly pollution detectors and educational resources. - [Air Quality-Measuring Sensors](https://www.trendhunter.com/trends/pocketlab-air): The 'PocketLab Air' Tracks the Air Around You for Personal Research (Category: Lifestyle) Implication: Environmental technology companies can capitalize on the trend of personal air quality monitoring by developing innovative sensors and apps for individuals to track and analyze ai… - [Polluted Urban Air Apps](https://www.trendhunter.com/trends/shit-i-smoke): Shit! I Smoke Informs Consumers of How Polluted Their City's Air Is (Category: Tech) Implication: Disruptive innovation opportunities for companies developing advanced technologies to detect and combat urban air pollution. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)