# Personalized Computers As each family member is now expected to have a laptop, brands are adapting. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jul 28, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalized-computers ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Personalized Computers trend? **Personalized Computers:** Brands in the tech space are launching personalized laptops at various price points to meet the at-home needs of consumers. These range from portable gaming laptops to sturdy all-metal laptops. ## The consumer insight behind the Personalized Computers trend The back to school season will look much different in 2020, as many students continue to learn from home alongside their remote working parents. As consumers adjust to a new routine this fall, the reality that each family member is in need of a computer or laptop is now apparent. Families cannot share their devices, and the bulk of their use will be work- or school-related. As a result, consumers are looking to brands to provide need-specific, affordable solutions, and technology that highlights its portability will appeal to consumers' new understanding of work-life balance. ## At a Glance - Evidence: 5 featured examples - Articles from: May 16 to Jul 15, 2020 - Published: Jul 28, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Personalized Computers trend ### Personalized Laptops Brands are launching personalized laptops at various price points to meet consumer's at-home needs. ### Portability-centered Laptops Consumers demand for need-specific, affordable solutions on laptops highlighting portability. ### Performance-capable Laptops Gaming laptops and professional laptops adapts the latest generation of processors and graphics cards. ## What the Personalized Computers trend means for industry ### For Technology Brands are adapting to the changes brought by the new normal, and focusing on consumer's needs for laptops that fit into their lifestyle. ### For Education The demand for Personalized laptops and portable, performance-capable PCs is expected to increase, especially since most students are studying from home. ### For Gaming and Creative Professionals The prosumer and gaming markets are driving the demand for thinner and more powerful laptops that cater to their performance needs. ## Workshop question How can your brand support consumers as they adjust to everchanging routines? ## Trend signals for Personalized Computers Trend score 3.8 out of 10, from popularity 48%, activity 58%, freshness 9%. - Popularity: 48% - Activity: 58% - Freshness: 9% ## Examples of the Personalized Computers trend 5 featured examples from May 16 to Jul 15, 2020. - [Sturdy All-Metal Laptops](https://www.trendhunter.com/trends/asus-ux325-zenbook): The ASUS UX325 ZenBook Maintains a Lightweight Profile (Category: Tech) Implication: This industry has the opportunity to drive disruptive innovations by developing cutting-edge technologies that balance the needs of portability, battery life, durability, and conn… - [Travel-Friendly Gaming Laptops](https://www.trendhunter.com/trends/alienware-m15-r3): The Alienware m15 R3 is Thin, Portable and Powerful (Category: Tech) Implication: The gaming industry can benefit from the development of portable and high-performance gaming laptops to cater to their changing market. - [Mobile Professional Laptops](https://www.trendhunter.com/trends/acer-conceptd-3): The Acer ConceptD 3 Laptop Aids Productivity from Anywhere (Category: Tech) Implication: The Technology industry can benefit from creating more powerful laptops with long battery lives for professionals in need of remote work solutions. - [Professional Speed-Focused Laptops](https://www.trendhunter.com/trends/lenovo-thinkpad-x1-extreme): The Lenovo ThinkPad X1 Extreme is Ready for Heavy Workloads (Category: Tech) Implication: The tech manufacturing industry should seize the opportunity to produce speed-focused laptops that meet the demands of professionals. - [Precision Prosumer Laptops](https://www.trendhunter.com/trends/new-dell-xps): The New Dell XPS Laptops Have 10th Gen Intel Core Processors (Category: Tech) Implication: Computer manufacturing companies can benefit from incorporating advanced, powerful processors and graphics cards in their laptops to cater to the demands of creative professionals… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)