# Personalized Collegiate Brands market customizable products to students leaving home. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Aug 25, 2016 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalized-collegiate ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Personalized Collegiate trend? **Personalized Collegiate:** Many members of Generation Z are entering post-secondary education, introducing a new phase in their lives of more independence and opportunities for self expression. The latter is of special importance to members of the digital generation. For them, digital manifestations of the self are second nature, and so opportunities to physically express oneself in an area as socially driven as a campus are expected and appreciated. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 28, 2015 to Dec 13, 2016 - Published: Aug 25, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Personalized Collegiate trend ### Personalization Customizable products and services, such as DIY bags or monogrammed stationery stickers, cater to the desire of Generation Z for self-expression and individuality. ### Personal Assistance Services that offer personal assistance, such as Dormify's personal shopping assistants, simplify the shopping experience and foster personal connections with their customers. ### Keepsake Products Products that offer a physical representation of memories or experiences, such as Followbands, tap into the nostalgia of consumers and help them remember important places in their lives. ## What the Personalized Collegiate trend means for industry ### For E-commerce Companies that cater to Generation Z's desire for personalization and convenience, such as DIY bag designers or online stationery sticker providers, can disrupt the e-commerce industry with their unique offerings. ### For Retail Retailers that offer a personalized experience, such as Dormify's personal shopping assistants or in-store customization options for products, can disrupt the retail industry by fostering more personal connections with customers. ### For Memory Products Companies that offer products designed to capture memories or experiences, such as Followbands or other customized jewelry or keepsakes, can disrupt the memory products industry by providing consumers with a physical representation of important moments in their lives. ## Workshop question How are you preparing for the next phase of your consumer's life and their evolving priorities? ## Trend signals for Personalized Collegiate Trend score 3.0 out of 10, from popularity 43%, activity 39%, freshness 8%. - Popularity: 43% - Activity: 39% - Freshness: 8% ## Examples of the Personalized Collegiate trend 4 featured examples from Aug 28, 2015 to Dec 13, 2016. - [DIY Woven Strap Bags](https://www.trendhunter.com/trends/woven-bags): These Woven Bags are Made with Customizable Materials (Category: Fashion) Implication: The customizable bag designs and modular accessories can disrupt the fashion accessories industry by offering customers more personalized and unique options. - [Coordinate-Embedded Bracelets](https://www.trendhunter.com/trends/followbands): 'Followbands' Help Wearers Remember Important Places in Their Lives (Category: Fashion) Implication: Jewelry manufacturers, designers, and custom jewelers can all benefit from the trend of keepsake bracelets with personalized coordinates, which can potentially offer a diverse ran… - [Dorm Room Shopping Assistants](https://www.trendhunter.com/trends/shopping-assistants): Dormify's NYC Showroom Has Personal Stylists on Hand for Assistance (Category: Marketing) Implication: Dormify's personal shopping assistants disrupt traditional retail models by offering a unique in-person shopping experience, enhancing customer satisfaction. - [Monogrammed Stationery Stickers](https://www.trendhunter.com/trends/stationary-stickers): These Custom Book Stickers Help Organize and Identify Belongings (Category: Art & Design) Implication: The stationery industry can leverage the trend of customizable stationery to create innovative products that meet the growing demand for personalized organization solutions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)