# Personalized Brew Miniature coffee brewers allow consumers to make the beverage on-the-go. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 20, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalized-brew ## Key Figures - Trend score: 5.7/10 - Evidence articles: 6 ## What is the Personalized Brew trend? **Personalized Brew:** The age-old coffee brewer is being streamlined into varying miniature designs that allow users to make and enjoy their coffee in the same device. The rise of such products caters to busy urban consumers seeking solutions that suit their on-the-go lifestyles, by elevating both function and convenience. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 16, 2016 to Mar 20, 2018 - Published: Mar 20, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Personalized Brew trend ### Miniature Coffee Brewers Streamlined, miniature designs of coffee brewers that provide function and convenience for busy urban consumers seeking on-the-go solutions. ### Single Cup Coffee Makers Personal coffee brewers that are easily portable and convenient for work commuting and outdoor activities. ### Pod Coffee Brewers Portable coffee brewers that are pod and capsule compatible and enable consumers to brew their favorite coffee from anywhere. ## What the Personalized Brew trend means for industry ### For Portable Beverage Appliances Manufacturers and distributors of portable coffee brewers, travel mugs and thermoses ### For Coffee and Café Retailers Coffee shop owners and franchises that can provide their customers with on-the-go options. ### For Outdoor adventure equipment manufacturers Companies that produce outdoor equipment can create coffee brewers that cater to on-the-go outdoor enthusiasts. ## Workshop question How can your brand elevate convenience in the products/services it offers? ## Trend signals for Personalized Brew Trend score 5.7 out of 10, from popularity 80%, activity 84%, freshness 8%. - Popularity: 80% - Activity: 84% - Freshness: 8% ## Examples of the Personalized Brew trend 6 featured examples from Nov 16, 2016 to Mar 20, 2018. - [Coffee Capsule-Compatible Brewers](https://www.trendhunter.com/trends/kcup-coffee-maker): The Mounchain Portable K-Cup Coffee Maker Prepares Fresh Java (Category: Art & Design) Implication: The trend of portable coffee brewers creates an opportunity for the portable appliance industry to produce more innovative and convenient products geared towards travel and outdoo… - [Pod Coffee Mug Brewers](https://www.trendhunter.com/trends/oritora-tbereka): The Oritora 'Túbereka' Coffee Maker Brews in Just 90 Seconds (Category: Art & Design) Implication: The home appliance industry has the opportunity to create portable, small, and lightweight coffee machines that deliver quality coffee for coffee lovers on-the-go. - [Personal Coffee Brewers](https://www.trendhunter.com/trends/personal-coffee-brewer): This Brewer Can Make a Single Cup of Coffee On-the-Go (Category: Lifestyle) Implication: Companies in this industry can explore integrating the Brux's design into smart technology, as well as developing sustainable materials for the brewer. - [French Press Coffee Mugs](https://www.trendhunter.com/trends/cafe-press): The Kinto Cafe Press Coffee Mug Crafts Perfect Coffee a Cup at a Time (Category: Art & Design) Implication: The single-serve coffee brewing trend poses opportunities for retailers to offer a wider range of product offerings, while the demand for innovative drinkware can inspire more uni… - [Coffee-Brewing Mugs](https://www.trendhunter.com/trends/anycafe): The 'AnyCafe' Mug Works as a Miniature Coffee Machine (Category: Lifestyle) Implication: The AnyCafe Travel Brewer provides an innovative solution for coffee enthusiasts who want to enjoy their favorite coffee while on the go, creating a disruptive innovation opportun… - [Insulated Coffee-Brewing Mugs](https://www.trendhunter.com/trends/coffee-presses): The bobble 'Presse' Portable Coffee Presses Ensure Optimal Brews (Category: Art & Design) Implication: The consumer goods industry can adapt and create innovative products, such as triple-insulated coffee-brewing mugs, to cater to the needs of consumers who are increasingly on-the… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)