# Personalized Aromatherapy Brands are launching custom home care scents for customer preferences. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Mar 23, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/personalized-aromatherapy ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Personalized Aromatherapy trend? **Personalized Aromatherapy:** Brands are launching essential oil blends, candles, and pods with customizable scents tailored to customers' needs. These products reduce stresses and anxieties while boosting the mood of the customers by offering them their favorite scents and ingredients in pre-made products. ## The consumer insight behind the Personalized Aromatherapy trend At-home self-care is an inherently personal experience. Long-time practicers of home care, as well as those who began during the pandemic-induced lockdowns, have preferences for certain products, such as diffusers or oils. These customers desire products that most accurately suit their individual preferences, as less-than-ideal scents can be harmful to the relaxation process. While some brands address this pressure by offering countless products in different scents, newer brands are launching all-in-one customizable products. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 11, 2022 to Mar 23, 2023 - Published: Mar 23, 2023 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Personalized Aromatherapy trend ### Personalized Aromatherapy Brands are launching essential oil blends, candles, and pods with customizable scents tailored to customers' needs. ### Data-driven Personalization Brands are leveraging data and algorithms to create customized aromatherapy products based on customer preferences and needs. ### Integrated Wellness Tools Brands are integrating various wellness tools into their aromatherapy products to provide a holistic self-care experience. ## What the Personalized Aromatherapy trend means for industry ### For Health and Wellness The health and wellness industry can leverage personalized aromatherapy products to offer customized self-care experiences for their customers. ### For Consumer Goods The consumer goods industry can incorporate personalized aromatherapy products into their portfolios to enhance their home experience on their own terms. ### For AI and Machine Learning AI and machine learning industries can provide data-driven solutions for brands looking to create personalized aromatherapy products based on customer preferences and needs. ## Workshop question How does your brand cater to different consumers' preferences with its products or services? ## Trend signals for Personalized Aromatherapy Trend score 5.1 out of 10, from popularity 70%, activity 69%, freshness 15%. - Popularity: 70% - Activity: 69% - Freshness: 15% ## Examples of the Personalized Aromatherapy trend 4 featured examples from Oct 11, 2022 to Mar 23, 2023. - [Aromatherapy Infused Shower Pods](https://www.trendhunter.com/trends/sprig-shower-infusion-system): Kohler's Sprig Shower Infusion System Turns into a Spa (Category: Tech) Implication: The Sprig Shower Infusion System taps into the growing demand for wellness products that prioritize relaxation, self-care, and aromatherapy. - [Personalized Candle Scents](https://www.trendhunter.com/trends/personalized-candle): Scent Lab Allows You to Customize Your Candle Based on Mood (Category: Art & Design) Implication: The fragrance industry can look at incorporating a more personalized and data-driven approach to fragrance creation - [Aromatherapy-Personalizing Tools](https://www.trendhunter.com/trends/jennscents): JennScents' Offers a Tool that Creates the Perfect Scent for You (Category: Business) Implication: The health and wellness industry can capitalize on the personalized aromatherapy trend by offering custom blends of essential oils as a complementary therapy to existing products… - [Digital Aromatherapy Algorithms](https://www.trendhunter.com/trends/scentonomy): Scentonomy's Essential Oil Blends Help to Address Various Concerns (Category: Lifestyle) Implication: Scentonomy's Digital Aromatherapy algorithm can disrupt the traditional healthcare industry by providing holistic and complementary remedies to wellness concerns. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Holiday-Inspired Potato Chips](https://www.trendhunter.com/trends/holiday-inspired-potato-chips) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)