# Personality Characterization Consumers are categorizing behavioral traits for social interaction. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Sep 30, 2014 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/personality-characterization ## Key Figures - Trend score: 5.2/10 - Evidence articles: 3 ## What is the Personality Characterization trend? **Personality Characterization:** Seeking social involvement, consumers are using shared personality traits as a form of peer-to-peer bonding. Classifying behavior based on participation and interests in areas like cuisine and online networking, infographics and charts are helping consumers categorize what "type" of persona they embody. This allows those of a similar category to connect over behavioral traits once considered niche or unique. ## At a Glance - Evidence: 3 featured examples - Articles from: Oct 9, 2013 to Sep 22, 2014 - Published: Sep 30, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Personality Characterization trend ### Personality Categorization Consumers are categorizing their behavior traits as a form of peer-to-peer bonding. ### Interactive Infographics Interactive visual tools are providing insights and analysis on personality traits and characteristics. ### Social Media Analysis Personality analyzing generators are providing solutions based on analyzing consumer's social media content. ## What the Personality Characterization trend means for industry ### For Marketing Marketers can use personality categorization as a tool for customer segmentation and targeted messaging. ### For Technology Developers can integrate interactive personality analysis features to provide enhanced personalized experiences. ### For Hospitality Brands can use personality categorization to provide tailored experiences and personalized recommendations to their customers. ## Trend signals for Personality Characterization Trend score 5.2 out of 10, from popularity 87%, activity 62%, freshness 8%. - Popularity: 87% - Activity: 62% - Freshness: 8% ## Examples of the Personality Characterization trend 3 featured examples from Oct 9, 2013 to Sep 22, 2014. - [Social Media Personality Analyzers](https://www.trendhunter.com/trends/facebook-posts): 'Five' Reveals Personality Traits Based on Your Facebook Posts (Category: Social Media) Implication: Disruptive innovation opportunity in providing tools for analyzing consumer personality traits from social media data. - [Workplace Personality Charts](https://www.trendhunter.com/trends/personality-charts): Characterize Your Co-Workers with This Humorous Infographic (Category: Social Media) Implication: Opportunity for HR professionals to use personality charts as a tool for recruitment and talent management strategies. - [Personality Type Posters](https://www.trendhunter.com/trends/zomato): Zomato Can Help You Find a Restaurant No Matter Your Type (Category: Art & Design) Implication: Food and restaurant businesses can utilize personality-based recommendations to attract customers and improve their dining experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)