# Data-Informed Soundtrack Apps and services exploit big data to create customized playlists. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 6, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/personal-soundtrack ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Data-Informed Soundtrack trend? **Data-Informed Soundtrack:** With the emergence of apps and services that make legal streaming easily accessible, consumers are drawn to those that offer automatically generated playlists customized to their preferences. Informed by big data, these curated playlists offer a heightened level of personalization without requiring extra effort on the part of the consumer. Streaming services powered by customization make accessing a variety of content at any given moment an intuitive process that consumers have come to expect. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 16 to Sep 3, 2015 - Published: Oct 6, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Data-Informed Soundtrack trend ### Personalized Playlists Consumers are drawn to apps and services that offer automatically generated customized playlists tailored to their musical preferences. ### Musical Food Pairings More companies are partnering with music services to provide consumers with unique and unforgettable dining experiences. ### Data-Informed Personalization Informed by big data, these curated playlists offer a heightened level of personalization without requiring extra effort on the part of the consumer. ## What the Data-Informed Soundtrack trend means for industry ### For Music Streaming Services There is a need for music streaming services to leverage big data to create innovative features and personalized experiences for customers. ### For Restaurant Technology Technology needs to be integrated into the restaurant experience to provide unique and interactive experiences for customers. ### For Fitness Technology As fitness culture continues to rise, there is an opportunity for technology to provide holistic and personalized experiences for users. ## Trend signals for Data-Informed Soundtrack Trend score 3.2 out of 10, from popularity 49%, activity 39%, freshness 8%. - Popularity: 49% - Activity: 39% - Freshness: 8% ## Examples of the Data-Informed Soundtrack trend 4 featured examples from Feb 16 to Sep 3, 2015. - [Running Soundtrack Apps](https://www.trendhunter.com/trends/adidas-go): Adidas and Spotify Partner to Offer the 'adidas go' App (Category: Tech) Implication: Sportswear companies have an opportunity to partner with music streaming services and create apps that integrate with wearable technology to offer personalized workout experiences. - [Automatic Jukebox Apps](https://www.trendhunter.com/trends/jukebox-app): The Anthem Feature on the Rockbot App Lets You Play Your Music in Public (Category: Tech) Implication: The hospitality industry can use jukebox apps to provide personalized experiences for guests by allowing them to choose the music played in hotel lobbies, restaurants, and bars. - [Personalized Playlist Apps](https://www.trendhunter.com/trends/personalized-playlist): This App Creates Custom Playlists That Users Fall Asleep and Wake-Up To (Category: Tech) Implication: Music streaming services can personalize playlists and harness data to enhance user experience and engagement. - [Musical Food Pairings](https://www.trendhunter.com/trends/musical-food): This Web-Based Food Delivery System Shares Soundtracks with Consumer Orders (Category: Tech) Implication: Opportunity for food delivery companies to differentiate themselves by offering customized musical experiences along with their meals. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)