# Personal Purification As individual health concerns rise, body-worn purifiers take precedence. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 5, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/personal-purification ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Personal Purification trend? **Personal Purification:** As urban populations rise and pollution levels follow suit, consumer health concerns are seeing a steep incline. Brands are soothing concerns with air purifiers that are designed for the individual, more convenient use, signifying a shift in wearable, personalized technology converged with a desire for holistic health. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 4, 2014 to May 15, 2016 - Published: May 5, 2014 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Personal Purification trend ### Individual-focused Air Purifiers Consumer health and increasing pollution levels have led to brands shifting towards personalized air purifiers for individuals' use, opening up opportunities for wearable air purifiers. ### Air-Purifying Accessories and Wearables The Smog Free Project from Dutch designer Dan Roosegaarde involves accessories made from smog and wearable air purifiers, which not only serve as accessories but also purify the air, resulting in innovative and sustainable fashion. ### Intuitive and Portable Air Filtration With traditional air purifiers being stationary, the advent of portable and wearable purifiers like the Breathe Device provides ease of mobility and the opportunity for people to breathe clean air wherever they go, paving the way for intuitive and portable air filtration systems. ## What the Personal Purification trend means for industry ### For Wearable Technology Brands can focus on developing wearable air purifiers and intuitive filtration systems to cater to the increasing demand for personalized and portable air purifiers. ### For Health and Wellness The increasing health concerns due to pollution levels pave the way for the creation of air-purifying accessories and wearable technology that cater to individual needs, especially in urban areas. ### For Eco-friendly Fashion With the Smog Free Project blurring the lines between fashion and technology, the possibility for more innovative and sustainable fashion items can be created by repurposing everyday materials into air-purifying accessories. ## Trend signals for Personal Purification Trend score 4.7 out of 10, from popularity 70%, activity 62%, freshness 8%. - Popularity: 70% - Activity: 62% - Freshness: 8% ## Examples of the Personal Purification trend 5 featured examples from Nov 4, 2014 to May 15, 2016. - [Wearable Air Purifiers](https://www.trendhunter.com/trends/filter-system): The Breathe Device is a Small-Scale Filter System Designed for Personal Use (Category: Lifestyle) Implication: The development of wearable air purifiers provides innovative solutions for individuals concerned about their personal health and well-being. - [Wearable Air Purifiers](https://www.trendhunter.com/trends/wearable-air-purifier): The Wind Six Intelligent Purifier is Worn as a Futuristic Headset (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore the development of advanced wearable air purification technologies and solutions. - [Pollution-Compressing Jewelry](https://www.trendhunter.com/trends/studio-roosegaarde): The Studio Roosegaarde Jewelry Line is Part of the Smog Free Project (Category: Eco) Implication: Innovative jewelry designs that have a positive impact on the environment by purifying the air. - [Air-Purifying Pacifiers](https://www.trendhunter.com/trends/pacifier-air-purifier-purification): This Baby Pacifier Actually Combats Air Pollution (Category: Unique) Implication: Disruptive innovation opportunity: Developing products that enhance the health and well-being of babies. - [Intuitive Pollution Masks](https://www.trendhunter.com/trends/mask-respirator): The Air+ Smart Mask Respirator Would Help the Wearer to Breathe Better (Category: Lifestyle) Implication: The healthcare industry can benefit from incorporating intuitive features into respiratory solutions for patients with respiratory illnesses or those living in severely polluted a… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - 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