# Personal Pizza Brands are introducing smaller pizza ovens suited for consumer kitchens. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Mar 14, 2023 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/personal-pizza-2 ## Key Figures - Trend score: 6.0/10 - Evidence articles: 5 ## What is the Personal Pizza trend? **Personal Pizza:** Indoor and outdoor appliance brands are introducing consumer-focused pizza ovens small enough to fit in a regular kitchen or deck. These are affordable, accessible pizza ovens that enable regular consumers to prepare restaurant-grade pizzas, opening the potential for new artisinal hobbies. ## The consumer insight behind the Personal Pizza trend The pandemic caused customers around the world to engage in more at-home hobbies such as artisinal cooking or DIY crafts. Many of these customers tried numerous hobbies throughout the pandemic years and are now looking for more, while some are looking to take their existing ones further. This shows that new technology for the home kitchen is always desired, especially in a post-pandemic world, demonstrating the importance of simplified industrial-grade technology for the home. ## At a Glance - Evidence: 5 featured examples - Articles from: May 20, 2022 to Mar 8, 2023 - Published: Mar 14, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Personal Pizza trend ### Consumer-Focused Pizza Ovens New indoor and outdoor pizza ovens that are affordable and accessible are enabling regular consumers to prepare restaurant-grade pizzas at home, opening the potential for new artisanal hobbies. ### At-Home Hobbies The pandemic caused customers around the world to engage in more at-home hobbies such as artisanal cooking and DIY crafts, creating a potential market for simplified industrial-grade technology for the home. ### Multi-Fuel Pizza Ovens Advanced pizza ovens capable of utilizing a variety of fuels to provide the cooking experience of your choosing, along with a borosilicate glass door that enables chefs to keep an eye on their pizza as it cooks without having to release the heat with continuous opening. ## What the Personal Pizza trend means for industry ### For Kitchen Appliance Industry Manufacturers can expand their offerings by developing affordable and accessible pizza ovens for consumers that allow preparing restaurant-grade pizzas at home. ### For Hobby Industry The rise of at-home hobbies during the pandemic presents opportunities for companies to create simplified industrial-grade technology for the home, specifically for cooking and DIY activities. ### For Outdoor Living Industry Brands can utilize the growing consumer interest in at-home pizza-making hobbies by developing outdoor pizza ovens that can accommodate different fuel types to allow users to have the cooking experience of their choosing. ## Workshop question How could your brand offer new at-home experiences for curious customers? ## Trend signals for Personal Pizza Trend score 6.0 out of 10, from popularity 78%, activity 87%, freshness 15%. - Popularity: 78% - Activity: 87% - Freshness: 15% ## Examples of the Personal Pizza trend 5 featured examples from May 20, 2022 to Mar 8, 2023. - [In-House Brand Pizza Ovens](https://www.trendhunter.com/trends/pc-pizza-oven): The PC Pizza Oven Prepares Authentic Fare From Home (Category: Art & Design) Implication: Companies in the outdoor living industry have an opportunity to create and sell outdoor cooking appliances like the PC Pizza Oven, targeting consumers looking to cook outdoors at… - [Advanced Multi-Fuel Pizza Ovens](https://www.trendhunter.com/trends/ooni-karu-12g): The Ooni Karu 12G Has a Glass Door for Easy Viewing (Category: Art & Design) Implication: Manufacturers of outdoor cooking appliances are presented with an opportunity to create advanced, portable pizza ovens with enhanced features such as borosilicate glass doors. - [Self-Rotating Pizza Ovens](https://www.trendhunter.com/trends/qubestove): The QubeStove Crafted Artisan Pizzas in Just 90-Seconds (Category: Art & Design) Implication: Opportunities for the outdoor cooking industry to develop new, high-quality cooking equipment for chefs seeking better pizza-baking quality and efficiency. - [Fully Electric Pizza Ovens](https://www.trendhunter.com/trends/ooni-volt-12): The Ooni Volt 12 is Suitable for Indoor or Outdoor Use (Category: Art & Design) Implication: The kitchen appliance industry can capitalize on the all-electric trend by focusing on developing and marketing products that are environmentally friendly. - [Rotating Pizza Oven Stands](https://www.trendhunter.com/trends/solo-stove-pi-pizza-oven-stand): The Solo Stove Pi Pizza Oven Stand is Crafted Out of Steel (Category: Art & Design) Implication: Opportunity to innovate kitchen appliances and equipment with more user-friendly and durable products, such as rotating stands and powder-coated stainless steel construction. ## Recent trend clusters - [Shelf Heirlooms](https://www.trendhunter.com/protrends/display-worthy-packaging) (Art & Design) - [Mood Objects](https://www.trendhunter.com/protrends/portable-ambient-lamps) (Art & Design) - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Premium Robotic Cleaning Systems](https://www.trendhunter.com/trends/robotic-cleaning-system) - [Featherweight Dining Tables](https://www.trendhunter.com/trends/featherweight-dining-tables) All articles: [Art & Design](https://www.trendhunter.com/artdesign)