# Permanent Remote Work Brands are allowing employees to continue remote work post-pandemic. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published May 19, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/permanent-remote-work ## Key Figures - Trend score: 1.8/10 - Evidence articles: 4 ## What is the Permanent Remote Work trend? **Permanent Remote Work:** Amid the COVID-19 pandemic, many brands have been forced to quickly implement a work-from-home policy to help prevent the spread of the virus. Many found the shift to remote work to be without issue—with productivity and profits remaining the same. As a result, brands are implementing permanent work from home strategy, even post-pandemic. ## The consumer insight behind the Permanent Remote Work trend Consumers are facing a very different world during the COVID-19 pandemic, where working from home is no longer seen as a "perk," but as a necessity. As such, consumers are finding ways to remain productive while at-home and enjoying the benefits that working remotely offers—such as lack of commute time and the ease of at-home cooking. These consumers now have seen that remote work is completely achievable with little disruption to their workflow and goals, and are looking to employers to maintain this level of ease post-pandemic. ## At a Glance - Evidence: 4 featured examples - Articles from: May 20, 2020 - Published: May 19, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Permanent Remote Work trend ### Permanent Remote Work Brands are implementing permanent work from home strategy, even post-pandemic. ### Emphasis on Decentralization Digital brands such as Twitter have found success with decentralization and are extending remote work policy indefinitely. ### Secure Borderless Work Spaces IT service firms such as Tata Consultancy Services are adopting secure operating models to transition to permanent work from home strategy. ## What the Permanent Remote Work trend means for industry ### For Technology Digital brands have an opportunity to implement decentralization for effective remote work policy. ### For Financial Services and Insurance Industries such as financial services and insurance companies can leverage remote work for sustainable growth and downsizing physical offices. ### For Information Technology IT service firms can adopt Secure Borderless Work Spaces to maintain business continuity and agility and transition to permanent work from home strategy. ## Workshop question How could your company provide consumers with flexibility in times of uncertainty? ## Trend signals for Permanent Remote Work Trend score 1.8 out of 10, from popularity 25%, activity 21%, freshness 9%. - Popularity: 25% - Activity: 21% - Freshness: 9% ## Examples of the Permanent Remote Work trend 4 featured examples from May 20, 2020. - [IT Remote Working Strategies](https://www.trendhunter.com/trends/tat-consultancy-services): Tata Consultancy Services' Team to Work Exclusively At-Home (Category: Business) Implication: The IT services industry can explore disruptive innovation in remote collaboration tools, virtual communication platforms, and cybersecurity solutions to support the transition to… - [Remote Work Pivots](https://www.trendhunter.com/trends/nationwide): Nationwide Announced Its Staff Will Permanently Work Remotely Post-Pandemic (Category: Business) Implication: Nationwide's shift to permanent remote work presents disruptive innovation opportunities for the insurance industry to enhance flexibility, streamline operations, and drive cost s… - [Tech-Branded Employee WFH Extensions](https://www.trendhunter.com/trends/square-up): Square Up Announced Employees Can Work From Home Permanently (Category: Business) Implication: The virtual office solutions industry can leverage permanent remote work trends by developing innovative platforms that recreate office environments in a virtual setting, enhancin… - [Media-Branded WFH Extensions](https://www.trendhunter.com/trends/twitter2): Twitter Announced its Employees Can Work-From-Home Permanently (Category: Business) Implication: Opportunity for tech companies to develop and enhance work-from-home tools and platforms to support remote work. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)