# Permanent Pop-Up Permanent spaces allow for rotating pop-up stores and kiosks. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 7, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/permanent-popup ## Key Figures - Trend score: 5.3/10 - Evidence articles: 5 ## What is the Permanent Pop-Up trend? **Permanent Pop-Up:** With pop-up marketing becoming an industry in and of itself, permanent spaces that allow for rotating brand representation and pop-up locations are becoming increasingly common. This shift speaks to the enduring nature of experiential marketing, as consumer attention requires more focus in the face of choice-heavy in-person and online shopping experiences. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 17, 2016 to Jan 17, 2018 - Published: Mar 7, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Permanent Pop-Up trend ### Permanence of Pop-Up Marketing Permanent spaces that allow for rotating brand representation and pop-up locations are becoming increasingly common, as consumers seek enduring experiential marketing solutions. ### Cost-Effective Experiential Retail Real estate technology start-ups like thisopenspace provide cost-effective alternatives with turnkey experiential retail spaces for brands looking to showcase their offerings in unique concept stores that suit particular themes. ### Growing Pop-Up Culture Pop-up experiences are gaining popularity not just in marketing but also in the restaurant and hospitality industry with permanent pop-up restaurants and pop-up train carriages. ## What the Permanent Pop-Up trend means for industry ### For Marketing and Advertising The shift towards permanent pop-up spaces reflects the need for enduring experiential marketing solutions. ### For Retail and E-commerce Cost-effective experiential retail is ideal for brands looking to showcase their offerings in unique concept stores that suit particular themes. ### For Restaurant and Hospitality Pop-up experiences are gaining popularity, particularly in the restaurant and hospitality industry, with permanent pop-up restaurants and pop-up train carriages. ## Workshop question How can your brand retain consumers' attention in a choice-heavy retail world? ## Trend signals for Permanent Pop-Up Trend score 5.3 out of 10, from popularity 73%, activity 77%, freshness 8%. - Popularity: 73% - Activity: 77% - Freshness: 8% ## Examples of the Permanent Pop-Up trend 5 featured examples from Aug 17, 2016 to Jan 17, 2018. - [Turnkey Experiential Retail Spaces](https://www.trendhunter.com/trends/thisopenspace): thisopenspace Launched the 'Sleepover' Concept Store in Toronto (Category: Business) Implication: The retail industry can explore the concept of offering unique and affordable retail spaces to brands that complement one another while including full-suite management services. - [Permanent Pop-Up Restaurants](https://www.trendhunter.com/trends/popups-the-restaurant): Pop-ups: The Restaurant Would Host a New Pop-up Every Two Months (Category: Business) Implication: The hospitality industry could benefit from creating permanent spaces for temporary pop-up experiences, attracting customers seeking unique and innovative dining experiences. - [Permanent Pop-Up Shops](https://www.trendhunter.com/trends/permanent-pop-up): Bulletin Provides Brick-and-Mortar Space for the Sales of Online Goods (Category: Business) Implication: E-commerce companies can benefit from partnering with Bulletin and testing brick-and-mortar space on a temporary basis to gauge consumer demand. - [Pop-Up Kitchen Concepts](https://www.trendhunter.com/trends/r-house): R. House's Rotating Kitchen Will Allow Chefs to Test Out Different Dishes (Category: Business) Implication: Food halls will play a bigger role in providing chefs a stage to showcase their experimental dishes in a low-commitment setting like rotating or pop-up kitchens. - [Pop-Up Train Carriages](https://www.trendhunter.com/trends/popup-train-carriages): AART's Redesigned Train Carriages Serve a Variety of Purposes (Category: Art & Design) Implication: Architecture firms can use the pop-up train carriage concept to design and create small modular structures for diverse purposes within urban areas. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)