# Periwinkle Pastry Purple desserts get their bold hue from ingredients such as yams and lavender. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 2, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/periwinkle-pastry ## Key Figures - Trend score: 2.8/10 - Evidence articles: 6 ## What is the Periwinkle Pastry trend? **Periwinkle Pastry:** As consumers look to switch up dessert routines in favor of international staples that also serve as a healthier choice, many are embracing purple-hued desserts that boast tasting notes as bold as their hue. This evolution suggests a continuation of the experimental attitude of health-conscious consumers, as well as highlighting the irresistible nature of brightly colored, aesthetically pleasing product experiences in the social media age. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 17, 2016 to Jan 10, 2017 - Published: May 2, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Periwinkle Pastry trend ### Purple-Hued Desserts Tapping into international cuisine, health-conscious consumer trends and aesthetically pleasing product experiences that are popular on social media platforms. ### Innovative Flavor Combinations Exploring unique ingredient combinations and botanical-flavored desserts that offer bold, yet healthful ways to add interest and flavor to familiar items. ### Vegan Dessert Options Offering health-conscious consumers vegan-friendly options, including those that are lactose-free, gluten-free and low in sugar. ## What the Periwinkle Pastry trend means for industry ### For Food and Beverage The food and beverage industry has the opportunity to experiment with unique and non-traditional flavor combinations using fresh ingredients. ### For Social Media and Advertising Social media and advertising industries have the opportunity to create visually appealing content that aligns with consumer desire for aesthetically pleasing products. ### For Health and Wellness The health and wellness industry can create products that cater to health-focused and dietary restrictions of consumers, while embracing interesting flavor combinations. ## Workshop question In what ways does your brand incorporate colorful aesthetic to appeal to modern consumers? ## Trend signals for Periwinkle Pastry Trend score 2.8 out of 10, from popularity 37%, activity 40%, freshness 8%. - Popularity: 37% - Activity: 40% - Freshness: 8% ## Examples of the Periwinkle Pastry trend 6 featured examples from Aug 17, 2016 to Jan 10, 2017. - [Lavender-Infused Desserts](https://www.trendhunter.com/trends/lavender-dessert): Snoqualmie's Frozen Lavender Dessert Celebrates a Flavorful Herb (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the botanical food trend by creating new products and incorporating botanical flavors into existing ones. - [Vegan Yam Ice Creams](https://www.trendhunter.com/trends/yam-ice-cream): This DIY Frozen Dessert Boasts Purple Potato Ingredients (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to create more plant-based dessert options and highlight the use of unique ingredients like purple potatoes. - [Colorful Ube Donuts](https://www.trendhunter.com/trends/ube-donuts): Gurnee Donuts Serves Up Freshly Made Donuts with a Filipino Twist (Category: Lifestyle) Implication: Bakeries can capitalize on the trend of colorful and unique donuts by introducing innovative flavors and visually appealing designs. - [Purple-Hued Cheesecakes](https://www.trendhunter.com/trends/ube-cheesecakes): Seattle's Hood Famous Serves Up Pint-Sized Ube Cheesecakes (Category: Lifestyle) Implication: Bakeries can explore incorporating unconventional ingredients, creative designs, and unique flavors into their dessert offerings. - [Pastel Confectionary Bites](https://www.trendhunter.com/trends/white-chocolate-truffles): The Blueberry and White Chocolate Truffles Sport an Unusual Purple Hue (Category: Lifestyle) Implication: The confectionery industry can capitalize on the trend of homemade dessert recipes with freeze-dried fruit ingredients to offer unique and personalized experiences to customers in… - [Violet Spud Ice Creams](https://www.trendhunter.com/trends/purple-potato): Häagen-Dazs Japan Offers Unusual Flavor With a Purple Potato Frozen Dessert (Category: Lifestyle) Implication: The food and beverage industry can capitalize on creative ice cream flavors and unique ingredient combinations to attract consumers seeking novel taste experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)