# Performance Pillows Cushions now cater to more than comfort needs. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 12, 2007, updated Aug 10, 2010 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/performance-pillows-cushions-now-cater-to-more-than-comfort-needs ## Key Figures - Trend score: 5.2/10 - Evidence articles: 20 ## What is the Performance Pillows trend? **Performance Pillows:** Ready for a bedtime story? This one is about pillows, namely the Gumnetic Chewy Pad consisting of old chewing gum (a pillow that’s biodegradable), another one with a wireless camera and finally, a pillow that analyzes sleep patterns. Consumers are looking to get more value and utility from even the most basic products, and pillows are definitely some of the most basic products out there. ## At a Glance - Evidence: 20 featured examples - Articles from: Nov 1, 2007 to May 2, 2009 - Published: Nov 12, 2007 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Performance Pillows trend ### Multi-Functionality Products that offer convenience and versatility appeals to individuals looking to simplify their lives. There are disruptive innovation opportunities in creating products that can easily serve a variety of functions. ### Interactive Designs Products that are interactive or that transform with use are becoming increasingly popular and offer disruptive innovation opportunities for businesses to create new kinds of user experiences. ### Personalization Personalization continues to grow in popularity as it allows for unique experiences for clients and sets products apart from others. Companies can benefit from creating personalized products which caters to customers' specific needs. ## What the Performance Pillows trend means for industry ### For Home Goods Disruptive innovation opportunities in creating multi-functional and interactive products that provide convenience and comfort at home. ### For Fashion There is potential for personalized items and interactive clothing designs to offer unique user experiences and cater to specific needs/situations. ### For Health and Wellness There are opportunities for organizations to create multi-functional products to aid in health and wellness, specifically with devices that encourage individuals to lead more healthy and physically active lifestyles. ## Trend signals for Performance Pillows Trend score 5.2 out of 10, from popularity 74%, activity 75%, freshness 8%. - Popularity: 74% - Activity: 75% - Freshness: 8% ## Examples of the Performance Pillows trend 20 featured examples from Nov 1, 2007 to May 2, 2009. - [Durex Puts Ugly on Your Pillow](https://www.trendhunter.com/trends/durex-gives-away-less-than-erotic-pillowcases-to-promote-condoms): "Last Longer" Campaign (Category: Unique) Implication: The success of Durex's controversial marketing campaign highlights the need for innovation in the contraceptive industry. - [Glowing Pillow Case](https://www.trendhunter.com/trends/glowing-pillow-case-wake-with-light): Wake With Light (Category: Unique) Implication: The home decor industry can explore the market for light-based alarm clocks and incorporate them into their product offerings. - [Guerrilla Hotel Pillows](https://www.trendhunter.com/trends/pillowvertising-wonderbra): “Sleep on Boobs” Wonderbra Campaign (Category: Naughty) Implication: Outlandish and eccentric concepts are likely to generate unusual or new experiences for clients, providing opportunities for disruption and innovation in the advertising industry. - [Heated Body Pillows](https://www.trendhunter.com/trends/heated-body-pillows-lightmate-to-replace-life-mates): LightMates to Replace Life Mates? (Category: Art & Design) Implication: There is a growing market for heated body pillows, anthropomorphic pillows, and lamps with warming features in the home goods industry, offering opportunities for companies to cre… - [Personalized Hotel Pillows](https://www.trendhunter.com/trends/photo-pillows-hotel): Hotels.com Lets You Customize Your Own Photo Sheets (Category: Art & Design) Implication: Disruptive innovation opportunity: Hotels can offer personalized amenities, such as customized pillow cases and bed sheets, to enhance the guest experience and differentiate thems… - [3 in 1 Designs](https://www.trendhunter.com/trends/forever-blanket): Forever Blanket is Also Pillow & Mattress (Category: Art & Design) Implication: Creating multi-purpose home goods products to provide convenience and practicality for consumers. - [Real Hair Pillows](https://www.trendhunter.com/trends/psychological-clothings-design-by-kate-kretz): Freaky Psychological Art and Fashion By Kate Kretz (Category: Art & Design) Implication: The fashion industry can leverage this trend to create clothing that not only looks good but also addresses important social issues related to mental health. - [Remote Control Pillows](https://www.trendhunter.com/trends/remote-control-pillow-cases): TV Bedding (Category: Tech) Implication: Technology companies can integrate remote-control technology in everyday household items to provide more convenience and solve common problems. - [Furry LED Pillows](https://www.trendhunter.com/trends/furry-led-pillows-the-dlight-huggable-pillow): The d-light Illuminated Pillow (Category: Art & Design) Implication: The home decor industry can explore incorporating light technology into pillows, blankets, and other soft furnishings to create unique, functional products. - [Pillows for Workaholics](https://www.trendhunter.com/trends/pillows-for-working-late-prevent-keyboard-crash-and-rash): This Cushion Prevents Keyboard Crash and Rash Injuries (Category: Art & Design) Implication: The home office furniture industry can explore opportunities to create ergonomic cushions or pillows specifically designed for workaholics. - [Pillow Books and Pillow Hats](https://www.trendhunter.com/trends/the-pillow-collection-the-pillow-book-and-pillow-hat): The Pillow Collection (Category: Unique) Implication: Innovating unique fashion pieces that incorporate practical elements to cater to consumers' needs and preferences. - [Face Down Pillows](https://www.trendhunter.com/trends/face-down-pillows): The PODillow (Category: Lifestyle) Implication: Disruptive innovation opportunity: Cater to the growing demand for comfortable and innovative outdoor recreation products, such as specialized pillows or cushions for sunbathing o… - [Doodle Cushions](https://www.trendhunter.com/trends/from-consumer-to-designer-inmod-lets-you-design-your-own-pillows): Inmod Lets You Design Your Own Pillows Online (Category: Art & Design) Implication: The home decor industry can leverage customization trends to offer personalized pillows and attract a broader customer base. - [Digital Book Pillows](https://www.trendhunter.com/trends/digital-book-pillows-pling-plong): The Pling Plong (Category: Life-Stages) Implication: Exploring opportunities to merge technology and traditional toys to create unique interactive experiences. - [Lap Pillows](https://www.trendhunter.com/trends/lap-pillows-crazy-pillow-design-replicates-womans-lap): Crazy Pillow Design Replicates Woman's Lap (Category: Art & Design) Implication: Exploring unconventional pillow designs for home furnishings can lead to disruptive innovations and capture the attention of consumers looking for unique and personalized decor op… - [Heat-Sensitive Cushions](https://www.trendhunter.com/trends/interactive-pillows-please-touch-pillow-by-erin-hayne-nuno-goncalves-ferrei): The Interactive ‘Please Touch' Pillow (Category: Art & Design) Implication: Disruptive innovation opportunity: Introducing smart and interactive features into home decor products to create immersive living environments. - [Pillow Speakers](https://www.trendhunter.com/trends/pillow-speakers-sound-oasis-sleep-therapy): Sound Oasis Sleep Therapy (Category: Life-Stages) Implication: Expanding the market for innovative sleep accessories that incorporate sound therapy to improve sleep quality. - [Pillows With a Pulse](https://www.trendhunter.com/trends/my-beating-heart): My Beating Heart (Category: Unique) Implication: Disruptive innovation opportunity: Combine technology and comfort to create innovative home comfort solutions, such as AI-programmed pillows and blankets. - [Pillows that Tone Your Bum](https://www.trendhunter.com/trends/butt-shaping-beauty-bottom-cushion): The Beauty Bottom Cushion (Category: Lifestyle) Implication: Disruptive innovation opportunities include creating innovative fitness equipment that combines functionality with comfort for a more effective workout experience. - [Cushions for Crybabies](https://www.trendhunter.com/trends/pillows-for-crybabies-thencry-paper-tissue-dispensing-pillow): The Tissue-Dispensing ThenCry Pillow (Category: Lifestyle) Implication: Develop unique home goods that offer convenience, comfort, and unique value propositions to cater to the growing market of novel, quirky products. ## Recent trend clusters - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)