# Peptide Makeup Peptides are added to makeup products to enhance their benefits. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 17, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/peptide-makeup ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Peptide Makeup trend? **Peptide Makeup:** Peptides have become popular ingredients in skincare as they're known for their skin barrier-strengthening and firming properties. Now, peptides are being included in makeup products as a way to enhance their benefits, and can be found in everything from foundations to pressed powders. ## The consumer insight behind the Peptide Makeup trend As skincare remains highly popular among consumers, the makeup industry has been taking cues in order to appeal to the consumers who prioritize the health of their skin. These consumers look for makeup products that merge with known skincare ingredients so they receive multiple benefits from one product. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 8, 2019 to Jan 8, 2021 - Published: Mar 17, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Peptide Makeup trend ### Skincare-Makeup Combo Makeup companies are incorporating skincare ingredients into their products to appeal to consumers who prioritize the health of their skin. ### Lash Boosting Mascara Cosmetic brands are creating innovative mascara formulas that use ingredients like biotin peptide to promote lash growth. ### Multitasking Cosmetics Consumers are looking for lightweight, multitasking cosmetics that offer multiple benefits, such as SPF protection and corrective skincare. ## What the Peptide Makeup trend means for industry ### For Cosmetics Makeup companies can continue to innovate their products to incorporate skincare benefits and more natural, clean ingredients. ### For Skincare Skincare brands can explore the possibility of expanding into the makeup market to offer skincare-makeup combination products. ### For Beauty Retail Beauty retailers can create specialized sections for customers seeking clean beauty products or multitasking products that offer multiple benefits. ## Workshop question How could your brand take cues from adjacent industries? ## Trend signals for Peptide Makeup Trend score 2.5 out of 10, from popularity 40%, activity 26%, freshness 10%. - Popularity: 40% - Activity: 26% - Freshness: 10% ## Examples of the Peptide Makeup trend 4 featured examples from Jan 8, 2019 to Jan 8, 2021. - [Luxurious Lash-Boosting Mascaras](https://www.trendhunter.com/trends/at-lashd-mascara): The Marc Jacobs Beauty At Lash’d Mascara Offers Extra Definition (Category: Marketing) Implication: Disruptive innovation opportunity: Introduce new mascara formulations and application techniques to enhance eyelash appearance. - [Skin-Balancing Pressed Powders](https://www.trendhunter.com/trends/tarte-shape-tape): The Clay-Based Tarte Shape Tape Pressed Powder Helps Mattify Skin (Category: Fashion) Implication: Opportunities for the cosmetics industry to embrace vegan and natural ingredients - [Full-Coverage CC Creams](https://www.trendhunter.com/trends/camo-cc-cream): e.l.f. Cosmetics' Camo CC Cream is a Color Corrector with SPF Protection (Category: Fashion) Implication: As consumers seek multi-use, skincare-infused cosmetics, there are opportunities for cosmetic brands to create innovative products that combine several benefits in one. - [Clean Beauty Foundation Additions](https://www.trendhunter.com/trends/kosas-cosmetics): Kosas Cosmetics Adds 12 New Shades to Its Revealer Concealer (Category: Fashion) Implication: As the clean beauty movement grows, there is a significant opportunity for innovation in the beauty and personal care industry, allowing companies to capture and cater to consumer… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)