# Peptide Hair Hair care brands are highlighting peptides in their products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 9, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/peptide-hair ## Key Figures - Trend score: 5.9/10 - Evidence articles: 9 ## What is the Peptide Hair trend? **Peptide Hair:** The growing popularity of peptides in skincare has given inspiration to hair care brands. Known to plump and hydrate hair strands, peptides in hair products help strengthen and add volume to the hair. ## The consumer insight behind the Peptide Hair trend The average consumer of cosmetic products is highly educated in the space, thanks to resources they have available online, and the still-growing popularity of the industry. These knowledgeable consumers look more to ingredients than they do brands' claims, and turn to brands that incorporate and highlight ingredients that consumers' know will be useful for them. ## At a Glance - Evidence: 9 featured examples - Articles from: Aug 15, 2021 to May 17, 2024 - Published: Jul 9, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Peptide Hair trend ### Peptide Hair Products Hair care brands are highlighting peptides in their products to strengthen and add volume to the hair. ### Performance Biotech Haircare High-performance biotech hair care brands like K18 are using clinically proven peptides to rapidly reverse hair damage. ### Natural Hair Treatment Serums Natural hair care brands like Arey are launching proactive serums made with clean ingredients, including clinically effective peptides, to reverse the greying process and promote healthier hair. ## What the Peptide Hair trend means for industry ### For Personal Care Companies manufacturing hair care products can consider incorporating peptides in their product formulations. ### For Beauty and Cosmetics Retail Retailers and online beauty and cosmetics stores can focus on offering peptide-based hair care products to cater to the growing demand for natural and performance-based solutions. ### For Health and Wellness The use of clinically proven peptides in haircare products presents an excellent opportunity for the health and wellness industry to offer innovative solutions to promote hair health. ## Workshop question How is your brand catering to the educated consumer? ## Trend signals for Peptide Hair Trend score 5.9 out of 10, from popularity 84%, activity 70%, freshness 24%. - Popularity: 84% - Activity: 70% - Freshness: 24% ## Examples of the Peptide Hair trend 9 featured examples from Aug 15, 2021 to May 17, 2024. - [Rapid Repair Haircare](https://www.trendhunter.com/trends/dove-bond-strength): The Dove Bond Strength Serum Mask Offers 10 Benefits in a Minute (Category: Fashion) Implication: The haircare industry is continuously evolving with the development of novel formulas aimed at repairing and strengthening hair from within. - [Peptide-Infused Haircare](https://www.trendhunter.com/trends/vco-beauty): V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners (Category: Fashion) Implication: The beauty and personal care industry is adapting by incorporating hero skincare ingredients into haircare products, driving the skinification of haircare trend. - [Kintsugi-Inspired Hair Serums](https://www.trendhunter.com/trends/ultimate-reset-overnight-care-serum): shu uemura's Ultimate Reset Overnight Care Serum Repairs Damage (Category: Fashion) Implication: The luxury haircare industry stands to benefit from innovative products like shu uemura's Ultimate Reset Overnight Care Serum that offer high-performance solutions for damaged hai… - [Concentrated Leave-On Hair Serums](https://www.trendhunter.com/trends/peptide-hair-serum): Briogeo's Destined for Density™ Peptide Hair Serum is Powerful (Category: Fashion) Implication: The beauty industry can capitalize on consumer demand for hair growth and volumizing products through concentrated leave-on hair serums like Briogeo's Destined for Density™ Peptid… - [Leave-On Hair Serums](https://www.trendhunter.com/trends/leaveon-hair-serum): Briogeo's Destined for Density™ Peptide Hair Serum Enhances Density (Category: Fashion) Implication: The haircare industry can explore the potential of leave-on hair serums to address concerns related to hair density and thinning. - [Natural Hair Color-Preserving Serums](https://www.trendhunter.com/trends/arey): Arey is Launching its To The Root Grey Hair-Reversing Serum (Category: Fashion) Implication: The beauty industry, and specifically haircare, has already seen an increase in demand for anti-aging products, providing a prime opportunity for brands to innovate with new formu… - [Transforming Haircare Sets](https://www.trendhunter.com/trends/hair-transformation): Living Proof’s Fuller, Thicker Hair Transformation Set Boasts Benefits (Category: Fashion) Implication: Collaborating with scientists and dermatologists to produce hair growth solutions and haircare sets with innovative ingredients. - [Performance Biotech Haircare](https://www.trendhunter.com/trends/k18): K18's Scientific Approach to Haircare Rapidly Reverses Damage (Category: Fashion) Implication: There is an opportunity for beauty and personal care companies to develop and market science-based haircare products that improve the health of hair using biotechnology and comput… - [Powerful Peptide-Powered Repair Serums](https://www.trendhunter.com/trends/bc-bonacure): Schwarzkopf's BC BONACURE Boasts a Multi-Functional Serum (Category: Fashion) Implication: Developing new hair care products that feature advanced hair repair and protection technologies to meet consumer needs. ## Recent trend clusters - [Small Luxuries](https://www.trendhunter.com/protrends/winter-beauty-sets) (Fashion) - [Anatomy Finishes](https://www.trendhunter.com/protrends/skeletal-sports-shoes) (Fashion) - [Protected Style](https://www.trendhunter.com/protrends/protected-style) (Fashion) - [Gentle Onboarding](https://www.trendhunter.com/protrends/beginner-skincare-products) (Fashion) ## Trending in Fashion - [Holiday Character Clogs](https://www.trendhunter.com/trends/holiday-character-clogs) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) All articles: [Fashion](https://www.trendhunter.com/fashion)