# Peppered Beverage Restaurants are crafting iced beverages with spiced peppers for added flavor. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published May 5, 2024 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/peppered-beverage ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Peppered Beverage trend? **Peppered Beverage:** Restaurants and CPG brands are adding dried pepper mixes to iced beverages to add an extra level of refreshing flavor. Previously a more niche product in North America, big-name restaurants are entering the space, leading to spiced beverages becoming more commonplace. ## The consumer insight behind the Peppered Beverage trend Spicy products have continued to grow in popularity in the Western World, with studies reporting incremental increases in popularity year over year, particularly from 2019 onwards. This rise in popularity can be attributed to various consumer demands, such as globalization, or the desire for variety, novelty, and healthier products, as many peppers are rich in vitamins and feature antioxidants. In recognition of these desires, brands are infusing peppers into non-traditional beverages. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 25, 2023 to Apr 28, 2024 - Published: May 5, 2024 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Peppered Beverage trend ### Spicy Flavor Fusion Pepper-infused beverages are part of the rising trend of spicy flavor fusion, combining heat and refreshment for a unique taste experience. ### Ready-to-Drink Innovation The introduction of canned spicy cocktails showcases the trend towards ready-to-drink innovation, offering convenience and premium quality without the need for mixing. ### Global-Inspired Beverages The infusion of international flavors like jalapeño, chili, and Tajin spice into beverages taps into the trend of global-inspired creations, bringing diverse culinary influences to drink menus. ## What the Peppered Beverage trend means for industry ### For Food & Beverage The food and beverage industry can leverage the demand for spicy flavor fusion to create innovative products that cater to consumer cravings for heat and taste excitement. ### For Hospitality The hospitality industry can capitalize on the ready-to-drink innovation trend by offering convenient and high-quality canned cocktail options to elevate the guest experience and streamline bar service. ### For Retail & Consumer Goods Retail and consumer goods professionals can explore global-inspired beverages to diversify their product offerings and meet the growing consumer interest in international flavors and taste experiences. ## Workshop question How can your brand leverage the growing popularity of spicy products to appeal to consumers who desire novel flavors? ## Trend signals for Peppered Beverage Trend score 4.9 out of 10, from popularity 63%, activity 59%, freshness 23%. - Popularity: 63% - Activity: 59% - Freshness: 23% ## Examples of the Peppered Beverage trend 5 featured examples from Nov 25, 2023 to Apr 28, 2024. - [Refreshingly Spicy Cafe Drinks](https://www.trendhunter.com/trends/starbucks-spicy-menu): The Starbucks Spicy Menu Has Swicy Refreshers and More (Category: Lifestyle) Implication: Exploring new flavor combinations and textures to cater to evolving consumer tastes in the foodservice sector. - [Tajin-Spiced Mango Beverages](https://www.trendhunter.com/trends/mangonada-drink): Surf City Squeeze Just Introduced New a Mangonada Drink (Category: Lifestyle) Implication: Opportunities for innovation in the beverage industry by introducing unique flavor profiles. - [Ready-to-Sip Spicy Margaritas](https://www.trendhunter.com/trends/spicy-marg): Whitebox Cocktails' Spicy Marg is Made with Green Chili & Coriander (Category: Lifestyle) Implication: The alcoholic beverages industry can tap into the trend of spicy cocktails to create unique offerings that appeal to consumers seeking more adventurous flavor experiences. - [Ready-to-Serve Canned Cocktails](https://www.trendhunter.com/trends/whitebox-cocktails): Whitebox Cocktails is Launching Three New SKUs (Category: Lifestyle) Implication: The alcoholic beverage industry can explore innovations in canned cocktail production to meet the growing demand for premium, convenient at-home drinking experiences. - [Ready-to-Sip Spicy Margaritas](https://www.trendhunter.com/trends/spicy-margarita): Velvet Llama's Canned Margarita is Sweet, Tart and Jalapeño-Infused (Category: Lifestyle) Implication: The rise of pre-mixed canned cocktails like Velvet Llama's Spicy Margarita offers an opportunity for the alcoholic beverages industry to cater to consumers who desire quality drin… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)