# Pepper-Based Booze Pepper infusions in alcoholic beverages and mixers are on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 20, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pepperbased-booze ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Pepper-Based Booze trend? **Pepper-Based Booze:** Alcoholic beverages flavored with notes of pepper are on the rise in everything from beer to hard liquors. This shift comes as self-proclaimed "foodie" consumers aim to be more experimental in the products they purchase, and seek out both global and local flavors that they can mix and match. ## The consumer insight behind the Pepper-Based Booze trend Foodies today are exposed to much more culturally diverse options as North American cuisine adapts to various regional influences. Combined with the mainstream exposure and spotlight on social platforms and media, consumers are becoming much more accustomed to diversity in their cuisine. With that, emerges a desire to experiment with ingredients, taste and flavor in typically traditional offerings. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 17, 2018 to Apr 23, 2019 - Published: Aug 20, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pepper-Based Booze trend ### Pepper-Infused Alcoholic Beverages As "foodies" become more experimental in the products they purchase, beverages infused with notes of pepper are on the rise, offering a diverse range of flavors. ### Superfood Mixers More Millennials are seeking a healthier drinking experience, and companies like DRGN are creating "smart mixers" infused with superfoods like turmeric, ginger, and ginseng. ### Spice-Infused Whiskies Collaborations between alcohol brands like George Dickel and McIlhenny Company's TABASCO Brand Pepper Sauce are creating spice-infused whiskies that appeal to whisky drinkers and hot sauce fans alike. ## What the Pepper-Based Booze trend means for industry ### For Alcohol and Beverage Industry As consumers become more adventurous in their taste preferences, businesses in the alcohol and beverage industry can create innovative new products that offer unique and diverse flavor profiles. ### For Health and Wellness Industry With Millennials seeking healthier drinking experiences, the health and wellness industry can make strides in creating functional and superfood-packed mixers that offer added health benefits. ### For Food and Spice Industry Collaborations between alcohol brands and food and spice companies like McIlhenny Company's TABASCO Brand Pepper Sauce create new opportunities for cross-industry innovation and product development. ## Workshop question How could your brand add an unexpected additional element to its product/service? ## Trend signals for Pepper-Based Booze Trend score 3.1 out of 10, from popularity 43%, activity 41%, freshness 8%. - Popularity: 43% - Activity: 41% - Freshness: 8% ## Examples of the Pepper-Based Booze trend 4 featured examples from Apr 17, 2018 to Apr 23, 2019. - [Heart-Shaped Blanco Tequilas](https://www.trendhunter.com/trends/sangre-de-vida): Sangre de Vida Offers Up Uncommon Notes of Pepper and Gunpowder (Category: Lifestyle) Implication: The unique bottle design and complex flavor profile of Sangre de Vida tequila can inspire disruption in the spirits industry, encouraging other brands to rethink packaging and fla… - [Balancing Superfood Mixers](https://www.trendhunter.com/trends/smart-mixer): DRGN's Smart Mixer Targets Health-Conscious Millennials (Category: Lifestyle) Implication: The beverage industry can invest in superfood-packed mixers and mindful drinking experiences to appeal to health-conscious millennials. - [Peppery Summer Ales](https://www.trendhunter.com/trends/sam-adams-summer-ale): The Sam Adams Summer Ale Boasts Earthy, Citrus and Spicy Notes (Category: Lifestyle) Implication: The beverage industry can explore bold new flavors and ingredients, and also offer reinvented versions of classic flavors, to attract a wider range of consumers. - [Hot Sauce-Finished Whiskies](https://www.trendhunter.com/trends/george-dickel-tennessee-whisky): George Dickel Tennessee Whisky Launched a TABASCO Brand Barrel Finish (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introducing unique flavor combinations and collaborations to the whisky industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)