# Peoplevertising Creative ad agencies literally use consumers as vehicles for their message. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 4, 2013, updated Apr 11, 2013 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/peoplevertising ## Key Figures - Trend score: 5.6/10 - Evidence articles: 4 ## What is the Peoplevertising trend? **Peoplevertising:** A true mark of success for a company is when consumers begin literally branding themselves with their mark by wearing their merchandise, or even getting tattoos of their logos. Ad agencies have caught on to this and thus, are beginning to buy this level of fandom by commissioning people to act as walking billboards. Though extreme, this method is sure to cause a stir through its shock factor alone. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 15 to Mar 28, 2013 - Published: Apr 4, 2013 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Peoplevertising trend ### Peoplevertising Companies commissioning people to act as walking billboards to promote their merchandise or brand is becoming popular in the advertising industry ### Social Media Thighvertising Teenagers in Japan are taking to human billboard advertising by getting paid to wear temporary thigh tattoos for certain brands, promoting the brand through social media to more than 20 connections ### Outrageous Mohawk Advertising Mohawk Ads by Mohawk Gaz offer a customized head-worn billboard that is guaranteed to turn heads, utilizing everyday spaces as paid places to promote a product or company ## What the Peoplevertising trend means for industry ### For Advertising The advertising industry is directly impacted by these trends, as they are unique and creative ways of promoting a brand or product, breaking through the traditional advertising clutter ### For Fashion Fashion are taking note of the trend of logos on models or unique advertising tactics involving fashion elements as it seeks to incorporate creative marketing strategies into their campaigns ### For Beauty The beauty industry can take note of the typographical eyelid ads trend, which could inspire similar temporary makeup infographics directly on faces that catch the attention of passers-by ## Trend signals for Peoplevertising Trend score 5.6 out of 10, from popularity 81%, activity 79%, freshness 8%. - Popularity: 81% - Activity: 79% - Freshness: 8% ## Examples of the Peoplevertising trend 4 featured examples from Feb 15 to Mar 28, 2013. - [Outrageous Mohawk Advertising](https://www.trendhunter.com/trends/mohawk-ads): Mohawk Ads by Mohawk Gaz Can be Customized to Suit Any Brand (Category: Marketing) Implication: The advertising and marketing industry can capitalize on the trend of head-worn and customized advertising, developing innovative strategies to help brands connect with consumers… - [Fashion Logo Photoshoots](https://www.trendhunter.com/trends/refashion-women-power): The Purple Fashion Re-Fashion Women Power Editorial is Branded (Category: Pop Culture) Implication: Fashion brands can target consumers by incorporating their logos in new and inventive ways as seen in the Purple Fashion Re-Fashion Women Power editorial. - [Social Media Thighvertising](https://www.trendhunter.com/trends/human-billboard-advertising): Teenagers in Japan Do Human Billboard Advertising for Cash (Category: Marketing) Implication: The advertising industry can explore the use of human billboards as a unique way to promote products and services. - [Typographical Eyelid Ads](https://www.trendhunter.com/trends/cafe-itau-campaign): The Cafe Itau Campaign Shows What People Lose When They Nap (Category: Marketing) Implication: The Cafe Itau campaign demonstrates the potential for disruptive innovation in the advertising industry by utilizing unconventional advertising spaces. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)