# Peelable Packaging Resealable packaging allows individuals to save snacks for later. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 11, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/peelable-packaging ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Peelable Packaging trend? **Peelable Packaging:** No longer feeling obligated to finish snacks in just one sitting, consumers are turning to easy peel packaging to keep their favorites foods fresh for later consumption. Allowing consumers to easily access contents of a package without ripping or tearing the product, brands are not only adding an interactive quality to the process, but are also allowing consumers to enjoy larger servings in a more convenient, cost-effective manner. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 21, 2015 to Sep 3, 2016 - Published: May 11, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Peelable Packaging trend ### Peelable Packaging Brands are incorporating easy-to-open packaging designs, providing an interactive, and convenient snacking experience while eliminating bulky packaging waste. ### Resealable and Portable Packaging Manufacturers are focusing on snack's convenience and portability, and promoting portion control packaging options to encourage moderate consumption, reduce waste and offer on-the-go snacking solutions. ### Healthy and Portion-controlled Snacks Consumers are drawn towards snack products that promote clean and all-natural ingredient lists with minimal processing resulting in portion-controlled snacks like the LÄRABAR BITES, and healthy snacking solutions. ## What the Peelable Packaging trend means for industry ### For Food and Beverage Food and Beverage industry can incorporate these trends to innovate products that offer clean, portion-controlled, and convenient snacking solutions while also reducing packaging waste. ### For Packaging Packaging companies can develop materials that are eco-friendly, peelable with excellent resealable features that support product freshness leading to a positive consumer experience. ### For Consumer Goods Consumer goods industry can create products that are interactive and promote on-the-go snacking experience, which can cater to the busy lifestyles of modern consumers addressing convenience, portion control and healthy snacking needs. ## Workshop question How are consumers actually utilizing your product and how can you adapt to their preferences? ## Trend signals for Peelable Packaging Trend score 4.4 out of 10, from popularity 57%, activity 66%, freshness 8%. - Popularity: 57% - Activity: 66% - Freshness: 8% ## Examples of the Peelable Packaging trend 4 featured examples from Jan 21, 2015 to Sep 3, 2016. - [Portable Yogurt Packaging](https://www.trendhunter.com/trends/yogurt-to-go): Ugo Offers an Easy-to-Eat Yogurt to Go Container and Spoon (Category: Lifestyle) Implication: The Ugo yogurt packaging presents opportunities for innovative designs in the food packaging industry. - [Easy-Open Chip Bags](https://www.trendhunter.com/trends/open-a-bag-of-chips): Junpyo Kim's Design Makes It Easy to Open a Bag of Chips (Category: Lifestyle) Implication: Snack manufacturers can explore new packaging designs to enhance user experience and stand out in a crowded market. - [Resealable Chocolate Packaging](https://www.trendhunter.com/trends/portable-snack): Printpack's Portable Snack Wrapper Encourages Eating in Moderation (Category: Lifestyle) Implication: There is an opportunity for disruptive innovation in the food and beverage packaging industry by introducing new resealable and portion control packaging solutions. - [Bite-Sized Dessert Snacks](https://www.trendhunter.com/trends/bite-sized-snack): This Larabar Product Offers Bite-Bized Snacks in a Resealable Bag (Category: Lifestyle) Implication: The healthy snack industry can capitalize on the trend towards portion-controlled, clean ingredient snacks with resealable packaging. ## Recent trend clusters - [Protein Personalization](https://www.trendhunter.com/protrends/protein-personalization) (Lifestyle) - [Countertop Craft](https://www.trendhunter.com/protrends/countertop-craft) (Lifestyle) - [Ready Regimens](https://www.trendhunter.com/protrends/ready-regimens) (Lifestyle) - [Spooky Menus](https://www.trendhunter.com/protrends/spooky-menus) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Real-Time Sunny Drink Maps](https://www.trendhunter.com/trends/cointreau-spicy-margarita-map) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)