# Peek-a-Boo Pack Brands offer critical shoppers an authentic view through window-infused packaging. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Feb 8, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/peekaboo-pack ## Key Figures - Trend score: 5.9/10 - Evidence articles: 6 ## What is the Peek-a-Boo Pack trend? **Peek-a-Boo Pack:** Given the mandate to control and enhance product image, many brands are seeing the benefit in letting their goods speak for themselves, giving consumers a window through which they can analyze and come to their own conclusions about a product. Not only satiating consumer curiosity, window paneled packaging also increasingly indicates commitment to quality as modern shoppers feel more secure about brands that demonstrate authenticity and opt not to hide behind brightly colored designs and overly enhanced product images. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 8, 2015 to Dec 1, 2018 - Published: Feb 8, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Peek-a-Boo Pack trend ### Transparent Packaging Consumer demand for fresh products is fulfilled with transparent packaging, creating a unique and sustainable product experience for shoppers. ### Authenticity Authenticity is king, as millennials demand the real thing, bypassing brightly colored designs and exaggerated product images in favor of transparent product windows. ### Positive Emotions Aesthetic packaging provides a positive experience for shoppers, featuring a fun and whimsical design, such as the mouth-shaped packaging of Feliz snack brand. ## What the Peek-a-Boo Pack trend means for industry ### For Food and Beverage The food and beverage industry is leading the way in transparent packaging, tapping into consumer demand for fresh and healthy products. ### For Design and Branding Design and branding professionals have the unique opportunity to create eye-catching, emotionally-driven product packaging that differentiates a company’s offerings from their competitors’. ### For Sustainability Sustainability is an essential part of the product packaging industry, with brands looking to reduce their carbon footprint and offer transparent, eco-friendly packaging to protect the environment. ## Workshop question How are you anticipating the needs of increasingly critical and self-educated consumers? ## Trend signals for Peek-a-Boo Pack Trend score 5.9 out of 10, from popularity 83%, activity 86%, freshness 8%. - Popularity: 83% - Activity: 86% - Freshness: 8% ## Examples of the Peek-a-Boo Pack trend 6 featured examples from Apr 8, 2015 to Dec 1, 2018. - [Futuristic Sauce Packaging](https://www.trendhunter.com/trends/havens-kitchen-sauces): Haven's Kitchen Sauces Are Contained in Distinct Transparent Packs (Category: Lifestyle) Implication: The food and beverage industry can leverage transparent packaging and futuristic design to create visually enticing products that cater to health-conscious consumers. - [Accessibility-Focused Healthy Meals](https://www.trendhunter.com/trends/7-pack): 7 Pack Aims to Enhance the Allure Around Nutritious Meals (Category: Lifestyle) Implication: The food packaging industry can capitalize on the trend of transparent paneling and bold graphic designs to create visually appealing packaging for healthy meals. - [Pie Chart Packaging](https://www.trendhunter.com/trends/nutritious-soup): Bags of This Nutritious Soup Break Down Their Food Group Contents into Slices (Category: Lifestyle) Implication: Companies in the food and beverage industry can adopt this packaging trend to showcase the nutritional value of their products to health-conscious consumers. - [Illustrated Insect Snack Packaging](https://www.trendhunter.com/trends/zirp-insects): The ZIRP INSECTS Branding Embraces Ingredients as Mascots (Category: Eco) Implication: Opportunities to create alternative and sustainable food sources that are appealing and nutritious to consumers. - [Charming Smiling Snack Packaging](https://www.trendhunter.com/trends/feliz-snack-packaging): The Feliz Snack Packaging Boasts an Inviting Aesthetic (Category: Marketing) Implication: Snack companies can explore emotive packaging to create a positive brand association with consumers. - [Transparent Baby Food Packaging](https://www.trendhunter.com/trends/piccolo-pure): The PiCCOLO Pure Baby Foods are Made with 100% Fresh Ingredients (Category: Lifestyle) Implication: Opportunity to disrupt the baby food market with organic, minimally processed, and transparently packaged products ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)