# Pedestrian Mapping Maps for pedestrians prioritize safety and experience. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 16, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/pedestrian-mapping ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Pedestrian Mapping trend? **Pedestrian Mapping:** Pedestrian-specific maps in app form are on the rise and prioritizing user experience both in-app and in-person. These apps include everything from augmented reality directions to personalized walking routes. ## The consumer insight behind the Pedestrian Mapping trend Walking and exploring on-foot is more popular now as cold weather brings on second waves of the ongoing pandemic to countries around the world. With socially distanced walking being one of the few activities people can partake in outside the home responsibly, people are looking for ways to enhance the experience and ensure their safety in the process. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 8, 2019 to Oct 2, 2020 - Published: Nov 16, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pedestrian Mapping trend ### Pedestrian-Friendly Maps Pedestrian-specific maps are a growing trend that prioritize user experience and safety for on-foot exploration. ### Augmented Reality Directions AR directions are becoming popular in apps like Google Maps, providing a more immersive and interactive navigation experience. ### Virtual Scavenger Hunt Virtual scavenger hunt apps, like Roadgames Home, offer users an opportunity to explore new places from the comfort of their own home. ## What the Pedestrian Mapping trend means for industry ### For Navigation and Map Apps With the rise of pedestrian maps and AR directions, there is an opportunity for navigation and map app developers to create innovative, user-friendly features that prioritize exploration on-foot. ### For Outdoor and Leisure Industries Companies in the outdoor and leisure industries can leverage the trend of pedestrian-friendly maps and virtual scavenger hunt apps to provide their customers with unique, safe, and interactive experiences. ### For Augmented Reality Technology The growing popularity of AR directions in navigation apps and AR experiences in virtual scavenger hunt apps presents an opportunity for businesses to invest in the development of augmented reality technology for a variety of industries. ## Workshop question How is your brand prioritizing the new activities and habits consumers have picked up this year? ## Trend signals for Pedestrian Mapping Trend score 2.6 out of 10, from popularity 38%, activity 32%, freshness 9%. - Popularity: 38% - Activity: 32% - Freshness: 9% ## Examples of the Pedestrian Mapping trend 4 featured examples from Aug 8, 2019 to Oct 2, 2020. - [Virtual Scavenger Hunt Apps](https://www.trendhunter.com/trends/scavenger-hunt-apps): Roadgames Home Lets Users Explore the World from Home (Category: Tech) Implication: Developing virtual scavenger hunt apps can be a lucrative opportunity for mobile app development companies. - [Spooky AR Neighborhood Maps](https://www.trendhunter.com/trends/safe-halloween): Nextdoor's Treat Map Helps to Plan a Safe Halloween Route (Category: Lifestyle) Implication: Event planning companies can pivot their services to offer virtual event management and unique AR experiences for clients looking to host engaging Halloween celebrations online. - [App-Based AR Walking Directions](https://www.trendhunter.com/trends/ar-walking-directions): Google Maps Has Added Its New Live View to More Devices (Category: Tech) Implication: The addition of AR walking directions to Google Maps could revolutionize the navigation industry. - [Distancing Walking Maps](https://www.trendhunter.com/trends/walking-map): MapinHood's App Offers Personalized Pedestrian Navigation (Category: Lifestyle) Implication: Opportunity for tourism companies to create personalized walking maps for their customers ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)